Digital Marketing Manager
Edelman Financial Services, one of the nation's largest and most well-known financial planning firm, is seeking a skilledDigital Marketing Manager to join our growing Marketing team in Fairfax, VA. The Digital Marketing Manager is responsible for optimizing the website for lead generation and conversion through A/B testing, campaign management and content distribution. Responsibilities: Own the user experience on the website and optimize it to meet Marketing goals for acquisition and conversion.Assist in creating and implementing a testing strategy designed to reach traffic and conversion goals.Work with dev team to create requirements for and launch new templates, designs, etc. as needed for site.Collaborate with cross-functional teams as needed to manage/assist in completing the digital aspects of marketing campaigns.Work with content and design teams to create collateral to attract new audiences to our digital channels.Create and deliver regular and timely reports tracking traffic, conversion, and the success measures of specific campaigns.Coordinate regular site content reviews to address site issues and inconsistencies and ensures all pages function properly. Requirements: Bachelor's degree in Marketing or related field or equivalent industry experience3-5 years of experience in site optimization and A/B testingDemonstrated understanding of web usability and online marketing principlesExperience with content management systems (Sitecore a plus)Demonstrated experience in working with website designers and developersExperience working with reporting tools such as Google AnalyticsExcellent project management and time management skillsStrong ability to communicate both orally and in written communications to peers and executivesStrong interpersonal skills and thrives in a fast-paced and collaborative team environmentFor more information: www.edelmanfinancial.com EOE. A comprehensive background check may be conducted on applicants for this position. Edelman Financial Services has an employment at-will policy.