Email Marketing Specialist

Employer
Edelman Financial Services
Location
Fairfax, VA
Posted
Jun 19, 2017
Closes
Jul 03, 2017
Function
Accountant, IT
Hours
Full Time
Edelman Financial Services, one of the nation's largest and most well-known financial planning firms, is seeking anEmail Marketing Specialist for its Fairfax, VA office.This individual creates and executes HTML and text emails for the marketing team.Responsibilities:Executing day-to-day operational tasks to support daily email schedule.Utilizing our Email Service Provider's marketing platform to build, test and deploy email campaigns.Setting up A/B tests (subject line, creative, copy, etc.) on a regular basis.Creating automated, personalized campaigns to drive engagement.Updating automated and transactional campaigns seasonally.Testing and QAing email campaigns to ensure quality.Monitoring deliverability and following up on resulting issues.Maintaining reports; compiling email data and lessons learned. Requirements:Bachelor's Degree in Marketing or related field preferredMinimum two years email marketing and programming experiencePreferred background in Marketing and/or CommunicationsStrong knowledge of HTML, particularly for building emails as well as cross-browser and email compatibility issuesStrong Excel skillsEmail execution process management prowess, including experience coordinating with marketing, merchandising, creative, analytical and technical resources to support end-to-end deliveryExperience with at least one leading email marketing service provider (Marketo* PREFERRED)Experience with Dreamweaver, Litmus, email clients and data handlingAdjust to fluctuating work load and deadlinesOrganize and manage time and resources; establish prioritiesWork on many projects simultaneouslyAbility to work with technical and business resources to execute email best practices, policies and proceduresExperience in CAN-SPAM adherence, other regulations/laws related to privacy and email communicationsStrong attention to detailAbility to communicate effectively, both written and orallyAbility to successfully work in a team environment For more information:www.edelmanfinancial.com EOE. A comprehensive background check may be conducted on applicants for this position. Edelman Financial Services has an employment at-will policy.