Email Marketing Specialist

Edelman Financial Services
Fairfax, VA
Jun 19, 2017
Jul 03, 2017
Accountant, IT
Full Time
Edelman Financial Services, one of the nation's largest and most well-known financial planning firms, is seeking anEmail Marketing Specialist for its Fairfax, VA office.This individual creates and executes HTML and text emails for the marketing team.Responsibilities:Executing day-to-day operational tasks to support daily email schedule.Utilizing our Email Service Provider's marketing platform to build, test and deploy email campaigns.Setting up A/B tests (subject line, creative, copy, etc.) on a regular basis.Creating automated, personalized campaigns to drive engagement.Updating automated and transactional campaigns seasonally.Testing and QAing email campaigns to ensure quality.Monitoring deliverability and following up on resulting issues.Maintaining reports; compiling email data and lessons learned. Requirements:Bachelor's Degree in Marketing or related field preferredMinimum two years email marketing and programming experiencePreferred background in Marketing and/or CommunicationsStrong knowledge of HTML, particularly for building emails as well as cross-browser and email compatibility issuesStrong Excel skillsEmail execution process management prowess, including experience coordinating with marketing, merchandising, creative, analytical and technical resources to support end-to-end deliveryExperience with at least one leading email marketing service provider (Marketo* PREFERRED)Experience with Dreamweaver, Litmus, email clients and data handlingAdjust to fluctuating work load and deadlinesOrganize and manage time and resources; establish prioritiesWork on many projects simultaneouslyAbility to work with technical and business resources to execute email best practices, policies and proceduresExperience in CAN-SPAM adherence, other regulations/laws related to privacy and email communicationsStrong attention to detailAbility to communicate effectively, both written and orallyAbility to successfully work in a team environment For more EOE. A comprehensive background check may be conducted on applicants for this position. Edelman Financial Services has an employment at-will policy.

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