Marketing Jr Strategist

Northwest FCU
Herndon, VA
Jun 19, 2017
Jul 03, 2017
Accountant, IT
Full Time
Requisition Number 17-0081 Post Date 6/2/2017 Title Marketing Jr Strategist City Herndon State VA Description This team member will help drive the marketing vision, strategy, and execution of member engagement, retention, and cross-servicing projects/programs across assigned products and services. This thought leader will incorporate current marketing best practices to develop solutions that meet our business needs. While leading the overall strategy, the Junior Marketing Strategist will collaborate with the Marketing Analyst and appropriate business/product owners to achieve measurable results and prioritize efforts for ongoing marketing projects as well as seek guidance from Senior Marketing Strategists. He/She will ultimately be responsible for ensuring the success of our marketing projects for his/her assigned product and/or service areas.Duties and Responsibilities:* Lead and drive client relationships and engagements* Plan and execute marketing projects/campaigns to include development of content through copywriting and communications plans* Use of content management system (Drupal) to update web sites as applicable for business units* Assess potential projects for overall value and LOE* Collaborate with product owners, creative, marketing analytics, and marketing research to ensure success* Manage all processes to ensure each project stays on schedule, project creep is minimized, and budgets are adhered to* Develop creative assets as needed by guiding marketing's creative department* Ensure marketing projects/campaigns align with business owner, NWFCU, marketing, and member goals* Identify opportunities for process improvement* Architect and implement marketing programs across all direct marketing channels including call center, web, email, direct mail and mobile to maximize member value* Collaborate with marketing research and analysis to understand member needs and perceived value to align value propositions and messaging* Work with Creative Services to develop marketing pieces* Work with Research and Analysis to develop test plans as needed* Interface with various departments as needed (contact center, branch, etc.) to support marketing initiatives* Keep abreast of current product developments and trends * Provide communication of strategic plans and ongoing business performance to the Marketing leadership teamQualifications:* Knowledge of Credit Union products, policies, and procedures is a plus * Familiar with project management best practices and processes* Solid understanding of direct/database marketing* Fluent in the development of a value proposition* Familiarity with email marketing best practices Requirements Education and/or Experience:* Bachelor's Degree or equivalent and 2+ years of Marketing or related experience* Credit Union or Retail Banking background highly desired* Financial or membership industry experience preferredSkills:* Proficiency with Adobe, MS Word, PowerPoint and Excel* Strong problem solving skills* Ability to manage multiple tasks simultaneously and work effectively in a time sensitive environment* Exceptional attention to detail and organizational skills with a proven ability to manage a high volume of projects* Effective communication skills; ability to express ideas clearly, concisely, logically and tactfully at all levels across the organization* Strong project management skills* Strong interpersonal, collaboration, and teamwork skillsLanguage Skills:Ability to assemble marketing calendars, plans and strategies in an easy to understand deliverableExcellent interpersonal skillsAbility to present findings or recommendations in a presentation format, to senior executivesMathematical Skills:Above average mathematical skills requiredAbility to create and manage budgetsFamiliarity with marketing analytics and marketing research desired.Work Environment:Must be able to work in a standard office environment. Occasional travel (less than 20%) and weekend hours (less than 20%) requiredSpecial Requirements:If selected for an interview and offered a position, your offer will be contingent upon your submitting to and successfully completing a drug test and criminal background check within a reasonable timeframe and prior to employment.All positions require US citizenship and a Federal Government Security Clearance. Those with an active security clearance are encouraged to apply; NWFCU will sponsor the clearance process for qualified applicants. Further, all applicants must pass bondability requirements and will be subject to a credit history check in order to determine eligibility for employment with NWFCU.Necessary accommodations will be made to enable individuals with disabilities to perform the essential functions of this position.Remains cognizant of and adheres to NWFCU policies and procedures, and regulations pertaining to the Bank Secrecy Act (BSA).Northwest Federal Credit Union is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.Please view Equal Employment Opportunity Posters provided by OFCCP here.The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c) Apply Online Send This Job to a Friend Careers Browse Open Jobs Search Open Jobs Edit Your Profile View Submitted Applications PRIVACY & INTERNET POLICY | FRAUD CENTER | CAREERS (C) 2014 Northwest Federal Credit Union. 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