Marketing Specialist

Employer
Northern Virginia Community College
Location
Fairfax, VA
Posted
Jun 19, 2017
Closes
Jun 21, 2017
Function
Accountant, IT
Hours
Full Time
Assists in the development of college and workforce division objectives, integrated go-to-market plans and strategies. Assists in creating, refining, evaluating and optimizing business and marketing go-to-market plans designed to generate demand and drive enrollment. Partners with internal cross-functional, channel, creative and marketing teams as well as external resources to deliver on objectives. Analyzes campaign success and ROI and incorporates insights into future campaign planning.Duties and ResponsibilitiesPerform mid-range responsibilities independently that include coordinating, planning developing, implementing, promoting and evaluating a marketing program to build and maintain a favorable public perception for the College, its campuses and Workforce division to support achievement of annual enrollment and Workforce goals.Experience with campaign marketing is preferred. Minimum of 3 years of experience in marketing, with progressively wider scope and responsibilities/ accountabilities required. Experience with product marketing required.