Assists in the development of college and workforce division objectives, integrated go-to-market plans and strategies. Assists in creating, refining, evaluating and optimizing business and marketing go-to-market plans designed to generate demand and drive enrollment. Partners with internal cross-functional, channel, creative and marketing teams as well as external resources to deliver on objectives. Analyzes campaign success and ROI and incorporates insights into future campaign planning.Duties and ResponsibilitiesPerform mid-range responsibilities independently that include coordinating, planning developing, implementing, promoting and evaluating a marketing program to build and maintain a favorable public perception for the College, its campuses and Workforce division to support achievement of annual enrollment and Workforce goals.Experience with campaign marketing is preferred. Minimum of 3 years of experience in marketing, with progressively wider scope and responsibilities/ accountabilities required. Experience with product marketing required.