Sr. Product Marketing Manager/ 115K/ Wellesley, MA /Remote

Employer
Mason Frank
Location
Washington, DC
Posted
Jun 19, 2017
Closes
Jun 21, 2017
Function
Management
Hours
Full Time
The ideal candidate for this position understands how to connect the dots between business problems and technologies. Reporting to the VP of Product Strategy, you will be responsible for supporting key go to market activities for the Customer Interaction Platform solutions, including the Interaction product. In your role as a Sr. Product Marketing Manager you will be the expert in buyers of Campaign Management, Customer Engagement, and Marketing Automation software and their buying criteria, and will transfer that knowledge to the sales channel. Key Responsibilities * Demand generation - Support the demand strategy and provide content that ensures marketing programs drive demand for your products*Content creation - Develop high quality marketing collateral, sales presentations, market personas, competitive documents, and many others *Sales enablement - Assist in communicating the value proposition of the solutions to the sales team and develop the sales tools and infrastructure and packaging that support the selling process of your products *Market intelligence - Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them *Communication - Excellent writing and speaking skills are key, as well as cross-functional collaboration to ensure that product strategy, sales, marketing, and other corporate functions are on the same page regarding the products and solution Requirements * 5-7 years of product/solution marketing experience *Strong interest in marketing automation and data management technology *Bachelor's in business or marketing (MBA desirable) *Very strong written communication skills *Willing to travel 10%+ *Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.If you have any questions please email me at [Click Here to Email Your Resume] or call me at 212 594 1495