Product Marketing Manager - mHelpDesk
Product Marketing Manager Marketing | DC Metro What could be more fun than creating the future at a cool startup? When you're a small, fast growing tech company, product marketing is everything. mHelpDesk is seeking a Product Marketing Manager who has a demonstrated ability to communicate with both technical and non-technical B2B audiences, translate product features into powerful benefit-oriented messages delivered through the sales organization and marketing programs, and collaborate in a fast-paced environment to achieve shared goals. Experience with cloud-based technology is highly preferred, as is experience with B2B and B2C marketing. Life at mHelpDesk mHelpDesk is not your average startup. We are a fast growing company that was recently acquired by a major internet brand. This is a great opportunity for you to get involved at an early stage. Think of us as a startup without all the risks of working for a startup. That means no late (or missed) paychecks, no need to find your own expensive health insurance plan, no working for a tiny fraction of your market value. It also means no corporate atmosphere with strict dress code or stuffy bureaucracy to drown out your ideas. We value every team member and if we hire you, it's because we think you can do big things with us. We value every team member and if we hire you, it's because we think you can do big things with us. You can learn more about our work environment and product here: RESPONSIBILITIES- Collaborate with Marketing, Product Management, Sales and others on positioning and messaging that is compelling and highlights the unique benefits of mHelpDesk and differentiates it from other solutions in the market.- Drive copy and design testing on the website to increase engagement and sign-ups.- Assist in leading key product launches. Establish go-to-market positioning, goals, and tactics and coordinate the efforts of all constituents to track progress and ensure completion.- Work with Sales to support their efforts with messaging, presentations, demonstrations, videos, testimonials and additional content or subject matter expert support.- Coordinate with the content team to generate marketing content (presentations, blog entries, videos, social media, etc.) to support messaging and positioning.- Work with Sales to create training-related materials (FAQs, presentations and other documents) as needed.- Manage projects that may involve multi-departmental teams and/or third party vendors.- Work with Sales, Product Management, Sales and others to identify competitors, understand functional comparisons, position our solutions against others, and communicate these to Sales, Marketing, execs and other constituents in various forms.- Deliver presentations and product demonstrations including public marketing demonstrations and assist on sales and partnership opportunities.Communicate with external audiences (analysts, reporters, trade show audiences, etc.). REQUIREMENTS:- Minimum 5 years software industry experience, including cloud-based solutionsBA/BS required; MBA a plus- Exposure to sales, product management, and marketing- Excellent writing skills, with an emphasis on writing to sell- Effective, clear, and concise presentation skills- Ability to manage projects involving cross-functional teams- Ability to create straightforward messaging for complex products- Strong PowerPoint skills, and good knowledge of Excel and other business software- Demonstrated ability/comfort in learning and mastering software BENEFITS:- Health and Dental- Paid holidays and vacation- Your colleagues are a mix of seasoned pros and fired-up rookies- Casual dress code- Direct collaboration between you and people at all levels of the company, across all departments- Wide variety of opportunities for growth mHelpDesk is a leading provider of web-based service management software that is revolutionizing how companies manage their customers and service tickets. We've grown our customer base to 6,000+ companies over three years by offering superlative support and a hassle-free sales experience from a smart and dedicated team of support specialists who also guide customer trials through the conversion process. mHelpDesk was rated 5 Stars in Capterra, and has been featured on CBS Money Watch, Tech Crunch, Washington Business Journal, and The Boston Globe. Learn more at www.mHelpDesk.com. You will be joining a bright group of experienced folks who love what they are doing to create a unique experience for our customers. Individuals seeking employment at mHelpDesk are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.