Regional Marketing Manager

Employer
Edgewood
Location
Gaithersburg, MD
Posted
Jun 19, 2017
Closes
Jun 21, 2017
Function
Management
Hours
Full Time
Edgewood/ Vantage Management is growing weare looking for a new Regional Marketing Manager, in Gaithersburg, MD!The RegionalMarketing Manager (RMM) will directly support an assigned portfolio ofproperties by delivering impactful property marketing, advertising, sales andtraining programs. The RMM will collaborate with Regional PropertyManagers and on site staff to maintain and/or improve occupancy and rentalincome at the sites through the creation and implementation of effectiveMarketing and Sales efforts. This position will include roughly 10%-30% travelto assigned properties.EssentialDuties: The duties below are a general guideline for the Regional Marketing Managerposition and do not constitute all tasks or initiatives expected of theperson. There may be other duties assigned to the Regional MarketingManager by his/her supervisor to effectively manage the portfolio. Assists in the development and execution of marketing strategies and programs that support achievement of the portfolio's business development and financial performance goals. Partners with regional leadership and community managers to implement creative marketing and advertising strategies and solutions that adhere to budgeted guidelines. Maintain and update web content for property websites, social media and internet listings, including written, video, and photography content. Monitors quarterly results. Responsible for implementing aggressive marketing techniques for under-performing properties through advertising, pricing, and promotional campaigns, and closely following up to evaluate results and make any necessary changes. Oversees and manages the development of creative communication pieces, promotional materials, presentations, websites, reports and training materials for an assigned portfolio of properties. Attends and participates in making presentations to owners/clients. Identifies and meets with advertising and marketing vendors, reviews proposed service contracts for preferred and favorable rates, recommends creative service providers, and monitors and manages advertising partners for product and quality on a monthly or quarterly basis. Monitors markets for trends, forecasts, job growth, and other economic conditions. Collaborates and shares best practices with marketing team, supports corporate events and initiatives, and is a brand leader within the Edgewood and Vantage organizations. Train new and existing employees on digital marketing tactics and brand standards. RequiredSkills and Experience: Minimum 5-7 years of experience in the multifamily housing industry with a focus on sales and marketing. Minimum 5-7 years of experience handling marketing responsibilities for multiple portfolios or multiple communities. Minimum 5-7 years of experience with or general knowledge of social media campaigns to include: Facebook, Twitter, Google+, Blogs etc. Superior oral and written communication skills. Creative and innovative, must be able to set and maintain high standards Proactive, takes initiative, works independently, strong listening skills and can take and give constructive criticism Ability to multi-task in an environment of shifting deadlines BA/BS Degree in Marketing, Business, Communications, or equivalent field Edgewood prides itself on offering a competitive salaryand extensive, market-competitive health and welfare BENEFITS including: Vision Prescription Drug Life Insurance AD& D Insurance Supplemental Life Insurance Dependent Supplemental Life Insurance Paid Vacation & Holiday Paid Personal/ Sick Leave Long-term Disability Educational Assistance Financial Planning Retirement Savings Plan Edgewood Management Corporation is a growing company that is looking fortalented professionals who want to be part of a strong team focused onproviding superior management services to our residents and owners. If youshare our desire to be the best for our residents and communities, then youbelong with Edgewood. Equal Opportunity Employer