Digital Marketing Manager

M&T Bank
Baltimore, MD
Jun 19, 2017
Jun 21, 2017
Full Time
Team:The Digital Marketing team is responsible for digital marketing for M&T Bank Corporation and its subsidiary companies (M&T Bank, M&T Securities, Wilmington Trust, and others). The Digital Marketing Manager is responsible for the online marketing strategy for assigned business lines and will develop and implement marketing programs in support of customer acquisition, retention, and cross-sell. The ideal candidate is detail-oriented, project management focused, capable of managing multiple projects at once, possesses strong communications skills, is a well-organized self-starter, and collaborates well across multiple teams. In addition s/he should also have a deep understanding of search engine marketing, display advertising, social media, website measurement, and interactive content experiences. The candidate should be comfortable with measuring and analyzing campaign performance. The Digital Marketing Manager will work closely with senior management and colleagues in Marketing, Product Management, Technology, Web Content Management, Public Relations, Compliance and Retail to develop and execute our digital marketing plans.Essential Position Responsibilities* Identify business unit marketing and/or communication campaign needs based upon business objectives.* Develop digital marketing/communication campaign theme and message.* Manage all aspects of the development and execution of each marketing and/or communication campaign project from conceptualization through execution and implementation.* Develop and manage marketing campaign budgets.* Evaluate campaign for effectiveness in meeting business objectives. * Analyze results of marketing campaigns and develop recommendations based upon campaign results.* May manage marketing project teams, ensuring marketing and communication programs adhere to schedule and meet business objectives.Nature and ScopeThe position is responsible for providing business units with effective marketing and communication programs to enable businesses to meet objectives and reinforcing the bank's brand identity.Job Posting: Jun 14, 2017, 8:16:46 AM Unposting Date: Ongoing * Bachelor's degree or in lieu of a degree 4 years of work experience.* Minimum of 5 years of experience in managing marketing campaigns in a client or agency environment.* Experience managing an advertising and/or direct marketing agency relationship.Ideal Qualifications* Excellent PC skills with proficiency in Excel and PowerPoint.* Familiarity with Paid Search Marketing, Display Advertising, Social Media, website measurement, and developing interactive content experiences* Copy writing and editing proficiency.* Project and time management skills.* Sound creative judgment with advertising/direct marketing production knowledge.* Media planning knowledge.* Excellent written, verbal and negotiation communication skills.* Strong interpersonal skills and ability to interact professionally with all levels of management.* Working knowledge of applicable banking laws.* Experience with executing marketing programs geared towards business owners and affluent individuals

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