Digital Marketing Manager

Employer
Wellnext
Location
Bethesda, MD
Posted
Jun 16, 2017
Closes
Jun 21, 2017
Function
Management
Hours
Full Time
Why Wellnext LLC The Wellnext family of brands includesnutritional supplement industry leaders Rainbow Light, Natural Vitality, Stop AgingNow, Champion Performance, Nutri-Health, True Health, Vitamin ResourceProducts, Health Resources, Blessed Herbs and Sedona Labs. With ourheadquarters in Sunrise, Florida, our Global Innovation Center in Santa Cruz,California, and locations in Arizona, Maryland, and Texas, Wellnext providesopportunities for career growth and personal development.At Wellnext, we are committed to investing inour employees' physical, emotional, mental and spiritual wellbeing. Thesymbolism is in our name and products. We provide opportunities and incentivesto encourage learning; we create high quality products to enhance and promote ahealthy life style and ongoing wellness; we offer excellent employee benefitsto ensure that our employees take pride in where they work; we offer awell-equipped gym and other facilities that encourage employees to movephysically and stay fit; we design working environments that are safe,comfortable, and appealing to work in; and lastly, we are built on a culturethat encourages healthy communities, sustainability and environmentallongevity. Come join our brands and grow with us!Whatwe Offer: Competitive pay and lots of room for growth and learning A great location in downtown Bethesda, next to shops, restaurants and the metro A fun work environment with casual dress If you're a teamplayer with world-class talent and a passion for helping people live healthierlives, Wellnext may have the ideal career opportunity for you! We are committed to investing in ouremployees' physical, emotional, mental and spiritual wellbeing. OurTeam:This is a unique opportunity to joina dynamic and growing retention marketing team in the Direct-to-Consumerdivision of Wellnext. We are seeking a well-rounded,hands-on digital marketer who has experience and comprehensive knowledge in:email marketing, retention and reengagement strategies, campaign management, andecommerce marketing. As Marketing Manager for the True Health nutritional supplement product line,you will work across digital channels to concept, create, execute and analyzeour email marketing campaigns, digital catalogs, partner marketingopportunities, ecommerce initiatives, and more. Strong multitasking skills are a must, as you will have many campaigns atvarious stages at all times. It's a busy job!Whatyou will be doing:Responsibilities may include:. Product emails - you'll be responsible for settingpromotional calendars, spearheading copywriting and design, scheduling, listsegmentation, testing/deploying, and analyzing each email. Creativity and strategic thinking are amust! . List selection and segmentation - for each campaign,you'll set the segmentation strategy and provide list selection instructionsto our database team. With your newideas in the mix, you'll help us achieve our goal of improving segmentationpractices to boost response and conversion. . E-commerce marketing - an integral part of the digitalmix, our e-commerce store is a key driver of revenue for this product lineand we need you and your fresh ideas to improve site traffic, capture newprospects, convert new online customers, increase average order, andregularly maintain and improve upon the store presence. . Omni-channel marketing - your voice will be important aswe evolve our retention team into an omni-channel approach. We need your voice at the table to ensurethat we understand the user experience of the digital customer and how digitalchannels can enhance their journey and drive conversions. Whatyou bring to the team: Bachelor's degree, preferably in marketing or a related field 3-5 years relevant work experience Familiarity with direct mail and digital marketing methods Experience with Google Adwords and Google Analytics Experience using a marketing automation system Proficient in MSOffice Ability to set priorities and work with little supervision Advanced written and verbal communication skills ContactInformation:Formore information please visit our career page at www.wellnexthealth.comWellnext,LLC formerly Nature's Products Inc, is an Equal Opportunity EmployerWeare proud to share that we have been the recipient of the following awards forWellness:Awards-Healthiest Employerof South Florida Nominee 2014 (Med Company)-Healthiest Employerof South Florida Winner 2015 (Med Company)-Healthiest Employerof South Florida Winner 2016 (Med Company)-Healthiest Employerof Bay Area Winner 2016 (Small Company)-Healthiest Employerof The Valley in Arizona (Small Company)-American HeartAssociation Gold Fit Friendly Award 2015-American HeartAssociation Platinum Fit Friendly 2016-American HeartAssociation Innovative Work Place 2016-Worksite WellnessAward 2015 for Miami Dade Consortium (Med Company)-Worksite WellnessAward 2017 for Miami Dade Consortium (Med Company)-Best Health &Wellness Program 2017 - Excellence in HR Awards (Miami Chamber of Commerce)