Chief Marketing Officer/Senior Vice President, Marketing

Employer
Cvent
Location
Mclean, VA
Posted
Jun 14, 2017
Closes
Jun 21, 2017
Hours
Full Time
Cvent is seeking a results-oriented Chief Marketing Officer/Senior Vice President, Marketing who will be a key member of the Senior Management team. We are looking for someone with a demonstrated history of driving growth and profitability, preferably in a B2B marketing environment.The Chief Marketing Officer/Senior Vice President, Marketing will lead a 300 person global marketing team. This seasoned marketing expert will be responsible for managing all marketing functions globally to include the vision, strategy and execution.Marketing and Brand Strategy:Act as thought-leader and change-agent for the Cvent brand globally, including: all aspects of branding, public image; marketing and advertising strategy; external communications; public and industry relations and policy; media relations; sales campaigns, and marketing metricsOwn positioning, messaging, branding, segmentation and marketing strategyIn collaboration with sales continuously refine comprehensive go to market plan across multiple geos, channels and market segmentsGuide development of premium content and engaging presentations, one-pagers, case studies, research reports, blog posts, social media, and webinars to highlight Cvent's innovative value proposition and industry insightsCustomer Marketing:Utilize critical market & competitive research to segment and define target markets, refine and improve the product value proposition and implement the best market-penetration strategyEnsure rigor and discipline across company-wide programs that support integrated marketing and business development modelsWork closely with Cvent Executive team to develop and execute dynamic campaigns that drive growth for their target segmentsCapitalize on digital marketing and leverage the latest technologies to improve upon the Cvent brandDemand Generation:Develop the company's market-specific lead generation capabilitiesDevelop Cvent's global marketing communications materials including collateral and direct response programs, trade shows, and web/interactive/social mediaOperations:Be a great leader, coach, and manager to a marketing organization of over 300 peopleManage all aspects of marketing planning, budgeting, metrics and reportingManage external agencies and relationships with marketing servicesA strong candidate for this role looks like this:Strong understanding and experience in SaaS, inbound marketing and "land and expand" B2B sales20+ years of well-rounded marketing experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends10 years of leadership experience with the ability to motivate and provide professional developmentMarketing leader who has had a span of control of at least 100 team membersThorough knowledge of marketing principles, demand generation, brand, product and service management, sales and business development; along with a demonstrated track record of success and performanceAdvanced experience working with a variety of traditional and modern marketing and communications functions including: branding and messaging to different target audienceAn understanding of all aspects of email marketing, online advertising, and working with the press and other related media outletsPast experience creating a demand generation center ("demand waterfall") is a plusBachelor's degree. Top-school MBA is preferredEEO[/AA]Minorities/Females/Disabled/VeteransCvent maintains a drug-free workplace