Coordinator, Marketing Communications

Employer
Sunrise Senior Living
Location
Mclean, VA
Posted
Jun 14, 2017
Closes
Jun 21, 2017
Function
Communications
Hours
Full Time
JOB OVERVIEW'Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what's right for the resident. For me, that's a big breath of fresh air.'- Sunrise Leader This position will assist the Marketing & Communications team with the development and implementation of initiatives to promote Sunrise's brand externally and internally, as well as help grow team member engagement. RESPONSIBILITIES & QUALIFICATIONS Responsibilities: Contribute to the development of Marketing & Communications team's content marketing and public relations campaigns, collateral development and online presence by drafting content and cultivating story ideas. Strategize with the Senior Specialist and Director on content marketing initiatives; execute on the development of editorial calendars for owned and social media channels. Manage internal communications including weekly and monthly internal company-wide newsletters. Generate positive press for Sunrise, working with the media on reactive opportunities including coordinating inquiries, community (field) outreach, building relationships and news monitoring. Assisting with proactive media opportunities including identifying stories/angles. Manage database of Sunrise testimonials, identifying and executing on opportunities to utilize testimonials to promote Sunrise's brand and customer experience externally. Draft and edit copy for materials including external and internal announcements, newsletters, blog articles and marketing promotions.Contribute to a wide range of marketing and communications tasks, such as managing email boxes daily and handling community-specific requests.Assist with Sunrise's annual customer experience survey, supporting efforts from survey development and vendor set up to survey execution, community administration and results analysis. Review and provide feedback on marketing collateral and communications materials, including creative, to ensure accuracy and messaging effectiveness. Qualifications:1-2 years of experience or training (to include a recent college graduate) in marketing and communications preferred.Bachelor's degree in Journalism, Marketing, Communications or related field.Excellent interpersonal, oral and written communication skills. Previous exposure to content marketing principles and media relations. Detailed proofreader and copywriter.Willingness to do what it takes to complete projects with a dedication to quality and innovative thinking.Resilient, with the ability to work to deadlines and maintain high levels of professionalism while managing multiple demands.Ability to work collaboratively with Corporate Marketing & Communications team members to contribute to all team initiatives.*LI-LH1*CB Sunrise maintains a drug-free work environment and all offers of employment with Sunrise are conditioned on submitting to and successfully completing and passing a drug and alcohol test.ABOUT SUNRISESunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families. It's no surprise that many of the world's leading experts in Senior Living entrust their career to Sunrise. At Sunrise, you will Make a Difference Every Day We are passionate about our mission - to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest. Be Part of a Uniquely Supportive CommunityThe care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best. Ignite Your PotentialWe believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals.