Manager, Demand Generation, Hospitality Cloud

Mclean, VA
Jun 13, 2017
Jun 21, 2017
Full Time
Since 1999, Cvent has been transforming the meetings and events industry by providing organizations with the technology they need to plan, promote, manage, and evaluate events more efficiently. As we continue to stake claim to the $565 billion dollar global meetings and events industry, we are looking for a manager who fits in with our dynamic, fast-paced culture and has the skills to contribute to Cvent's long-term growth. This person will be responsible for conceiving, crafting, and executing integrated marketing campaigns with compelling messaging that support the full sales-cycle, delivering qualified leads and driving overall demand for our Hospitality Cloud. The right candidate will have a clear understanding of B2B marketing, with a strong background in customer acquisition strategies, creative marketing campaign development and execution, data analysis and customer segmentation. In this role, our ideal manager is passionate not only about developing creative and effective marketing campaigns that enable us to penetrate accounts or develop deeper relationships, but also delivering programs that materially impact the bottom line. The most successful applicants will be the ones that can effectively collaborate with many different teams, are comfortable interfacing directly with sales leadership, enjoy complex problem solving and is results-driven. If this sounds like you-apply today!What You Will Be DoingDrive overall product sales/growth (NBB, cross sell / upsell programs).Identify market opportunities and deeply understand target segments to evolve and help execute the campaign strategy and messaging.Deliver efficient and effective programs that result in high-quality sales leads or advance existing pipeline opportunities.Define the marketing plan & annual calendar to drive demand for products and then accelerate leads through the funnel to deliver qualified leads that result ultimately in revenue-generating opportunities.Collaborate with product marketing to develop a deep understanding of the buyers and buying stages to generate a campaign messaging strategy that increases demand.Define and lead the tactic and channel mix development and project managing the multi-channel campaigns, working collaboratively with shared support teams to execute initiatives.Oversee the Hospitality Cloud website - monitor and analyze web traffic and provide solutions and suggestions for increased effectiveness.Develop and oversee nurture programs.Communicate campaign efforts to management, sales teams and CS teams for organizational alignment.Work with sales operations on sales process & sales enablement.Analyze, benchmark, and report on performance metrics, marketing initiatives, and sales results.Oversee tradeshow/product webinars & seminars/online demo strategies.5 - 7 years marketing experience in online marketing with B2B software (ideally SaaS-based) or other B2B technology products.At least 2 - 3 years of experience in demand generation.Bachelor's degree in Marketing, Business, or a related field.Experience in digital marketing a plus.Relevant proven experience developing high-impact business growth generation programs and strategy setting.Specific experience with conferences and events, including experience with an event over 1,000 attendees a plus but not required.Experience with marketing automation and CRM programs, such as Marketo and, preferred.EEO[/AA]Minorities/Females/Disabled/VeteransCvent maintains a drug-free workplace

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