Marketing Product Specialist

Employer
Curtiss Wright
Location
Ashburn, VA
Posted
Jun 13, 2017
Closes
Jun 21, 2017
Function
Accountant, IT
Hours
Full Time
The principle function of the Marketing Product Specialist (MPS) is to lead the product/system market offering positioning effort by providing marketing leadership that strategically and tactically drives the product success for an assigned Business Unit (BU) offeringRESPONSIBILITIESDrive the BU marketing effort by optimally positioning the product line that will support the BU strategic growth strategies and generate quality leads. This includes but is not limited to driving the creation of power messaging and value proposition determination.Work with the BU to create product marketing content for marcoms programsDrive the competitive research effort to support better product positioningDrive the market research effort to support Product Line Mangers roadmapsGain an understanding of the BU annual product goals and objectives and ensure Marketing supports that effort in the best way possibleIdentify the reporting necessary to track and highlight trends in inbound marketing activity (or the lack thereof) to evaluate the effectiveness of our product marketing efforts and make recommendations to steady the course or shift marketing activities/spend to optimize marketing effectiveness and maximize sales supportLeads sales enablement (sales tools and sales training for direct and indirect sales channels with support from the Product Line Manager (PLM))Lead the marketing effort for product launches and support the PLM in their efforts to support training of SalesPeriodically attend shows (serve as booth staff) that are strategic for assigned product offeringWhere possible find common marketing opportunities between other BU product lines to present solutions to customer vs stand-alone product linesManage and front access to Curtiss-Wright Defense Solutions (CWDS) market research tools for assigned BUs Support the Product Line Manager with sales training programsSupport Product Line Managers in win/loss analysis by collecting information from Sales and other sources such as the CRMGains insights on target market personasSKILLS:Marketing and/or Journalism Degree or Certificate (university or college or at least a technical writing certificate)High technology marketing and/or writing experienceExcellent writing and marketing communication skillsB2B marketing experienceAbility to quickly acquire subject matter knowledgeAbility to work effectively with Marketing, Sales and EngineeringAbility to work independently and be self-motivatedGreat team skillsGreat organization skillsPositive attitudeProfessional conductThis position may require exposure to information which is subject to US export control regulations, ie the International Traffic in Arms Regulations (ITAR) or the Export Administration Regulations (EAR). All applicants must be US persons within the meaning of US regulations.Curtiss-Wright values diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you require accommodation due to a disability at any time during the recruitment and/or assessment process, please contact [Click Here to Email Your Resume] and we will make all reasonable efforts to accommodate your request.Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled