Product Marketing Manager, Cvent Passkey & Business Transient

Mclean, VA
Jun 13, 2017
Jun 21, 2017
Full Time
Our ideal Product Marketing Manager is passionate not only about developing go-to-market plans, but also creating effective marketing campaigns that generate leads and delivering tools that enable sales to convert opportunities. The most successful applicants will be the ones that are as comfortable in a technology discussions as they are brainstorming innovative campaign ideas. As the product marketing leader for Cvent Passkey & Business Transient, you will have ultimate accountability for the successful go-to-market, awareness generation, and demand creation efforts for these product lines.What You Will Be DoingIdentify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the go-to-market strategies for Cvent Passkey & Transient.Plan and manage the launch of new features and releases for the product portfolio.Create market requirements documents.Establish value propositions and create solution messaging that differentiates Cvent Passkey & Transient from competitors.Communicate messaging to employees, prospects, customers, analysts, journalists, other market influencers. Develop an understanding of the buyers and buying stages for Cvent Passkey & Transient and assist in generating a strategy that increases demand.Represent marketing and work with corporate pricing team on pricing and monetization.Work with marketing teams to execute associated marketing initiatives and campaigns.Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc. Assist sales on calls when appropriate to provide deeper dives into the product.Speak and present both internally and externally to promote the story of our product.Analyze, benchmark, and report on launch metrics, marketing initiatives, and product sales results.5 - 7 years of product marketing experience with SaaS-based, or technology products in the B2B space.Pragmatic Marketing training/certification knowledge a plus; hospitality industry experience also a plus.Experience in problem framing, data-driven problem solving, and implementing associated recommendations.BA/BS in marketing or closely related field.Entrepreneurial, creative, organized, self-motivated with attention to detail.Strong written and verbal communication skills a must.Excellent people skills to collaborate with product management, sales, and other marketing teams.

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