Director for Marketing & Communications
Director for Marketing & Communications
Protecting, Embracing and Empowering | Service and justice | Advocating for migrants and refugees
If you are passionate about transforming communities for migrants and refugees with a mission-driven organization, then we have the opportunity for you!
Lutheran Immigration and Refugee Service (LIRS), is seeking a Director for Marketing and Communications (DMC) who will be responsible for providing vision and leadership to advance brand visibility; strengthen thought leadership; influence public opinion; and inspire engagement. Reporting to the Vice President of Development, Outreach and Communication (DOC), the DMC will direct efforts to increase LIRS visibility, presence, and engagement among multiple constituent communities including church bodies, local congregations, partners, other organizations and ministries, as well as, individuals through the development and implementation of LIRS corporate communications, branding, marketing, and constituent engagement programs. The DMC will lead and motivate a team comprised of public relations, marketing, multi-media, and creative services professionals, and serve as a strategic partner within the organization to ensure the implementation of strategies and tactics that effectively attract constituents to engage with the LIRS mission.
Develop, set and guide the strategy for all marketing and communications, to include website, digital marketing, public relations messaging and collateral to consistently articulate LIRS’s mission and ensure that LIRS is viewed as the primary source, disseminator, and conduit of information within the field, network and constituent base.
Craft and curate the LIRS brand through strategic communications and marketing planning and creative direction.
Sets goals, monitor work and evaluate results to ensure that departmental objectives and operating requirements are met and are in line with the needs and mission of the organization.
Initiate, direct/oversee, and evaluate strategic multi-media campaigns and activities, including but not limited to, digital marketing, media relations, organization representation, publications, websites, and social media that advance the LIRS brand with target audiences.
Partner with VP for DOC, senior leadership, and key staff on messaging strategies, cultivating leadership “voices” and leveraging opportunities to raise visibility of LIRS and its positions.
Engage and equip LIRS staff and board with stories, key messages, understanding of target audiences, and marketing resources.
Track innovations and trends in marketing and communications; monitor trends and developments in public opinion, both national and audience specific, regarding immigration issues.
Undergraduate degree in marketing, communications, public relations, or other relevant degree or equivalent experience; graduate degree in Communications or Business Administration strongly preferred.
7-10 years of progressive work experience in marketing, communications, or another related field to include managing a department or unit.
Exceptional communication skills, able to listen actively; speak and write persuasively and inspirationally.
Exceptional strategic thinking and analytical skills; able to discern, plan, and evaluate courses of action.
Exceptional creative direction skills; able to ensure translation of the brand’s image and voice into compelling marketing collateral and publications.
A high degree of initiative; able to conceptualize, articulate, and cultivate collaboration in innovative strategies.
Ability to manage, inspire, and lead staff, and to manage and inspire "up" - successfully involving leadership and other influencers in marketing and communications.
Experienced supervisor and project manager with proven ability to coach staff for optimal results in a positive working environment.
Experience designing, implementing, and evaluating effective integrated marketing campaigns preferably in a faith-based and/or cause-based context at both national and local levels.
Experience overseeing, analyzing, and applying market, audience, and stakeholder research.
Demonstrated ability and success in the planning, development, and implementation of websites and other online vehicles. Experience and knowledge of working with technical team/production managers to extend traditional programs/media collateral to the web.
Demonstrated proficiency in Microsoft Office and other applications as needed for successful marketing and communications outcomes.
Deep commitment to LIRS’s core values and ability to model those values in relationships with colleagues and partners.
Headquartered in Baltimore’s beautiful Inner Harbor, with offices in Washington, DC, Lutheran Immigration and Refugee Service (LIRS) is a national faith-based organization with a 77-year history, a budget of approximately $70 million per year, and over 100 headquarters staff.
LIRS is widely-recognized for its expertise in implementing federal programs on behalf of refugees and migrants living within the borders of the United States. Working with and through partners across the country, LIRS resettles refugees, reunites children with their families or provides loving homes for them, conducts policy advocacy, and pursues humanitarian alternatives to the immigration detention system.
To be considered, please submit a resume and cover letter by close of business Friday, June 23, 2017 via http://lirs.iapplicants.com/ViewJob-756447.html. For more information about LIRS, please visit www.lirs.org.
Lutheran Immigration and Refugee Service provides equal employment opportunities to all, without regard to race, color, religion, sex, national origin, age, disability or genetics.