Content Marketing Specialist

Employer
Nehemiah Security
Location
Vienna, VA
Posted
Jun 13, 2017
Closes
Jun 21, 2017
Function
Accountant, IT
Hours
Full Time
The Content Marketing Specialist for Nehemiah Security will be responsible for planning and executing content programs that create awareness, generate leads, and strengthen relationships for Nehemiah Security. This role will report directly to the Chief Marketing Officer, and will work across all business units to identify trends, opportunities for content or thought leadership. You will lead and develop the team of content creators across several channels to ensure the quality and timeliness of content development. The ideal candidate must be comfortable telling a story to a highly technical audience, and must be a creative self-starter with a proven record of creating content that impacts the sales pipeline.Job Description:Nehemiah takes our mission very seriously-to protect our client's digital assets. We take our jobs quite seriously, too. We don't take ourselves very seriously though, and this is part of what makes Nehemiah Security a great place to work. We have been nominated for WBJ's Best Places to Work 2017, and we are proud of that.Nehemiah Security is searching for a Content Marketing Specialist with a demonstrated record of running great content programs on time, on budget, with a high level of quality. As Content Marketing Specialist, you will get the opportunity to exercise your short-form and long-form muscles by writing targeted email campaigns, website and landing page copy, blog posts, product fact sheets, white papers, and eBooks. You will be responsible for developing and targeting content personas, managing our content inventory, refreshing current content, collaborating with product marketers to plot content calendars-and of course-churn out fresh and compelling content. The Content Marketing Specialist will communicate the Nehemiah Security story through creative, effective, solution-driven content that speaks to our product benefits and resonates with our target market and their stage in the buying cycle.Nehemiah Security is a fast-growing company with a passion for building great software and stopping adversaries in the cyber world from doing harm. Here is what's important to us; innovation, creativity, love of customers, thrill of the chase, wit, hard work, persistence, fearlessness, speed, passion, faith, and teamwork.In this role you'll have a direct impact on the success of our marketing and sales organization. As our organization changes and grows, you and your team will lead the way in developing content, generating new pipeline activity, accelerating adoption in new customer targets, and increasing adoption / expansion with existing customer accounts.This is a great opportunity for a sharp, eager professional in jumping on board with one of the fastest growing companies in the cybersecurity space. This role has high visibility and an opportunity for growth within the organization. This is not for the faint-of-heart, but if you are up for a challenge that will provide some great stories and experiences along the way, then please reach out to us.Responsibilities: Collaborate with sales and marketing to drive market awareness, pipeline growth and customer loyalty through integrated campaigns and thought leadership activities that include all marketing channels - events, online, video, social media, press, advertising, content and partners Execute and manage multiple projects surrounding content generation, including brainstorming topics and managing the content calendar Coordinating resources and projects to generate multiple thought leadership pieces simultaneously Work with digital marketing team to optimize program to meet lead generation goals Develop social media plan and execute development and publication of all social media activity. Report on social media metrics to rest of company Manage and execute the analysis of target markets and target client personas 2-5 years of high tech marketing experience collaborating closely with sales teams to plan and execute collateral development, thought leadership, and lead gen projects Familiarity with marketing automation tools such as Pardot Proficiency in using Salesforce.com to run campaigns, track prospects, run reports and build dashboards Strong team player with a positive attitude. Able to collaborate with others in a cross-functional team Passion for learning and passion for new and emerging technology trends Exceptional written and spoken communication that is clear and concise. Ability to balance a number of different 'voices' in writing and content generation. Attention to detail Strong command over use of Social media including LinkedIN, Twitter, Facebook, GlassdoorEducation: Bachelors or equivalent