Digital Marketing Manager
The Digital Marketing Manager, reporting to the Director of Customer Marketing or the Director of Product, will be responsible for implementing strategies to drive more user sign ups and purchases powered by digital marketing analysis. This person will analyze our platform SEO performance and to strategize, document and implement SEO tactics that are scalable across multiple clients. In addition, this digital marketing position will be responsible for analyzing our website analytics to strategize, document and implement UX improvements and conversion optimization.
While implementing new features, analysis and reporting processes should be scalable, the majority of the SEO implementation should be specific to individual client sites as dedicated industry and site specific SEO yields the highest returns.