Sr Marketing and Communication Specialist
Job DescriptionDescription"As of June 17, 2016, we ranked 7th as one of the Washington Post Top 150 Workplaces" A cents € oeAt REI, we are organized to deliver customer delight with empowered teams. We are looking for individuals who can work well in cross-functional agile teams. While you have expertise and experience in a particular area, you have the ability to collaborate with experts in other disciplines and have the willingness to do whatever it takes to achieve the teamA cents € (TM) s mission.A cents € At REI Systems, our work makes a difference in the lives of millions of people every day. We believe that hard-working, smart, ambitious, and dedicated people have the power to create better technology solutions that lead to improved mission outcomes for our government customers and have a positive and lasting impact nationwide. WeA cents € (TM) re looking to hire individuals who are enthusiastic and eager to contribute to driving results that matterA cents € "whether youA cents € (TM) re managing a team on an important project, developing code for a public-facing website, or ensuring that our latest deployment is bug-free. If youA cents € (TM) re ready to begin your career at REI, we want to hear from you! The Marketing & Communications Manager will help implement REIA cents € (TM) s brand, focusing primarily on federal, state and local government clients, and differentiating REI from other companies. S/he will help influence current customers to strengthen their opinions of REI and broaden the range of needs for which they request REIA cents € (TM) s support. The Marketing & Communications Manager will be expected to help make target customers aware of REI, so that they recognize our company, know our core offerings and differentiators. The Marketing & Communications Manager will leverage this increasing customer awareness toward inbound inquiries/leads and demand for REI services. The Marketing & Communications ManagerA cents € (TM) s efforts will also make current employees and prospective recruits aware of REI, our companyA cents € (TM) s strengths and culture. "REI Systems is an Equal Opportunity Employer (Minority/Female/Disability/Vet)" Work ExperienceMARKETINGA cents € cents Contribute to development of REIA cents € (TM) s company-wide marketing strategy, identifying options, and recommending tactics once a strategy has been adoptedA cents € cents Play a key role in executing the marketing strategy directly, and by working with and through othersA cents € cents Understand REIA cents € (TM) s target markets and solution offerings - and suggest revisions to those, based upon market trends that the Marketing & Communications Manager observes/identifiesA cents € cents Plan/initiate and lead/conduct marketing campaigns, events, and public relations efforts, coordinating with leadership of REIA cents € (TM) s four Business UnitsA cents € cents Lead REIA cents € (TM) s digital branding and marketing efforts, including analytics related to REIA cents € (TM) s web presence, social media, and marketing results. This should be oriented toward audiences that include customers, recruits, and potential teaming partnersA cents € cents Evaluate, recommend, and manage implementation of SEO/SEM improvements for REI (Search Engine Optimization / Search Engine Marketing)A cents € cents Provide substantial input to REIA cents € (TM) s social media presence, helping identify topics, draft posts, evaluate impacts, and recommend strategies/campaignsA cents € cents Conceive and write content for REIA cents € (TM) s website - helping REI to demonstrate thought leadership in areas of need for current and target REI customers.A cents € cents Capture lessons-learned both regarding REI impact for existing customers, and regarding REIA cents € (TM) s successful and unsuccessful bids and proposals. May draft case studies to share those lessons within REI and/or with external audiences.A cents € cents Maintain awareness of REI competitor marketing strategies and substance, recommends strategies and tactics for REIA cents € (TM) s use to improve our position with respect to competitors.A cents € cents May represent REI at conferences, forums and professional eventsCOMMUNICATIONSA cents € cents Identify topics for REIA cents € (TM) s internal communications and external blogs; draft blog postings (and coordinate drafting by others), and manage posting to REIA cents € (TM) s internal and external blogsA cents € cents Promote and communicate to REI internal audiences about REI Events, so as to increase awareness, participation, and moraleA cents € cents Contribute to and manage REIA cents € (TM) s internal social media channel (Yammer)A cents € cents Serve as the point of contact for, and manage surveys of REI employees (eg, the Washington Post A cents € oeBest places to work surveyA cents € )A cents € cents If requested, conduct pulse checks with individual employees to gauge morale, identify their information needs, help identify trends that impact REIA cents € (TM) s ability to attract and retain highly capable employeesA cents € cents Develop and help implement strategies and campaigns to increase REIA cents € (TM) s prominence as an attractive employer; developing messaging that can target specific talent pools, and candidate groups needed by REIA cents € cents Plan and carry out A cents € oesocial listening,A cents € monitoring social media discussions by recruits, staff and alumni about REI (eg, on GlassDoor, LinkedIn, etc.)A cents € cents Plan strategy and initiate internal communications around morale, benefitsOther similar professional duties maybe assigned as needed Education And TrainingA cents € cents Seven to ten years of experience marketing toward government customersA cents € cents Success marketing in the Information Technology arenaA cents € cents Success executing product marketing and branding strategiesA cents € cents Achieved visible, concrete and demonstrable results from digital marketing and social mediaA cents € cents Can provide examples of market scanning surveys that have helped a previous employer develop offerings, market focus, and marketing strategiesA cents € cents Demonstrated results from marketing efforts (market share growth, inbound lead volume, sales growth, strengthened brand awareness, etc.)A cents € cents Success initiating and leading internal communication strategies/campaigns, with demonstrated/measurable resultsA cents € cents Ability to multi-task, collaborate, and be a team playerEmployer will accept a suitable combination of education, training or experienceCompany DescriptionAbout the company:At REI Systems, we deliver results, period not just in a crisis, but every day as we help clients manage complex programs. REI provides turnkey, web-enabled solutions to manage complex business processes an approach we customize to your needs. Our solutions include analysis and performance advice, process improvement, change management, training, and project all to ensure that your results are Reliable, Effective and Innovative REI.From our first, small contract with NASA, we continue to serve every customer that has engaged us. That customer retention is nearly matched by our retention of terrific employees who provide absolute reliability under pressure, achieving success together with our customers."REI Systems is an Equal Opportunity Employer (Minority/Female/Disability/Vet)"