Marketing Insights Manager

Stanley Black & Decker, Inc.
Towson, MD
May 19, 2017
May 22, 2017
Full Time
Requisition Number 42664BR Title Marketing Insights Manager Business US - GTS - Power Tools SBU State / Country / Province Maryland City Towson No. of Positions 1 Job Description Joining the Stanley Black & Decker team means joining one of the world's largest, fastest-growing, and most dynamic companies. Stanley Black & Decker is a world-leading provider of tools and storage, commercial electronic security and engineered fastening systems, with unique growth platforms and a track record of sustained profitable growth.We have been globally recognized as one of the most innovative, sustainable, and rewarding companies in the world. Stanley Black and DeckerA cents € (TM) s 2015 Revenue was 11.2B and our Global Tools & Storage division is responsible for $7.1B of SBD annual revenue. Global Tools and Storage is currently seeking candidates for a Marketing Insights Manager based in Towson, MD. Responsibilities:Spend time with the key business unit innovation and research teams to learn their systems, methodologies, customer databases, etc.Prepare and manage research schedule and budget for the yearConduct/prepare VOC (voice of the customer), infield research and other methods to vet new business opportunities and segmentsConduct and maintain schedule for In-field user work (ethnography) A cents € " Infrastructure jobsites and other locations where neededCreate model to identify and provide an estimate for market sizingIdentify user frustrations and validate technology advancements for particular markets, segments and usersAdvance ideas through researching the internet/other for key trends, technologies, business models, products, etc.Assist in the development and execution of an overall business plan for identified segments. This will require situational and internal assessments, competitive overviews and market opportunities Critical Skill Sets Required:Quantitative Survey Writing / AnalysisPreparation of Qualitative Discussion GuidesVoice of The Customer (VOC) A cents € " Ethnography planning and executionPivot Table ManipulationManage outside vendors/suppliersCold callingPower Point Key applications / companies utilizing today:Vision CriticalA cents €

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