Senior Manager, Marketing Intelligence

Washington, DC
May 19, 2017
May 22, 2017
Full Time
OverviewLeads Marketing Intelligence initiatives on assigned accounts by being a trusted adviser to the client and leveraging various data and measurement tools to bring insight-driven solutions to existing clients.ResponsibilitiesProvides campaign results reporting and actionable insights for all clients as dictated by individual project and overall program needsDevelops persuasive presentations, POV documents and strategic and operational recommendations for presentation to clientsCreates custom-designed reports and visualizations to draw conclusions and develop strategic recommendations in coordination with discipline leads on assigned account(s)Coordinates and implements all analysis and reporting projects and provides each assigned account with strategic planning inputs, , in-depth target segment profiles, measurement plans, performance forecasts and pro-forma financial analysesDevelops analytical techniques and tools into marketable products that fulfill needs across the client baseCoordinates and directs activities of outside vendors and partners (such as database partners, service bureaus, list vendors, etc.) to ensure data integrity for outbound marketing efforts as well as analysis and reportingCoordinates and directs activities of fulfillment partner, ensuring accurate and timely campaign execution, defining campaign and business rules and overseeing their executionProvides reporting to Marketing Operations and Print Production Teams, allowing for monitoring of inventory levels and production of fulfillment materialsCollaborates with Marketing Operations on data strategy and tracking requirements to enable program execution and measurement needs across all channelsSupports collaboration of all team disciplines to accurately gather and use information for analyses, insights and recommendationsLeads learning plan development including in-market testing, campaign measurement, research consultation and the identification of knowledge gapsProvides marketing profiles of target segments based on demographic, psychographic, geographic and lifestyle characteristics accessed through internal database review and external researchAssists in the evaluation of information resourcesAdditional duties may be assignedConsistently lives agency's guiding principles Client Relations. Engages with client directly in the review and discussion of data trends, insights and recommendationsContributes to high client satisfaction rating of agency relationship and contributionsWorks with Account Management team to maintain and grow client relationships and manage client expectationsPartners with discipline leads and network resources as appropriate on the identification of organic growth opportunities and then development and presentation of new project ideas Staff Development & Team Building.Works with Marketing Intelligence discipline lead to manage MI resources on respective account(s)Works with Marketing Intelligence discipline lead to identify training initiatives as well as staff development activitiesTakes ownership in the training, development and onboarding of Analysts, Senior Analysts and ManagersActively participates in all department and mandatory agency meetingsFosters and promotes a collaborative team environment that embraces diversityParticipates fully in bi-annual evaluations by completing self-evaluation, contributing to documentation of progress and goal-setting, providing feedback on others in thoughtful and timely manner and participating in training and developmentTakes the time to notice, recognize and appreciate the achievements of individuals and teams Agency Growth.Adheres to agency-defined workflow procedures as directed by Agency Operations and/or executive leadersExemplifies fiscal responsibility by adhering to agency and client expense management and staffing policies and proceduresUpholds agency-wide policies, procedures and processesConsistently seeks opportunities to grow our clientsA cents € (TM) businessContinuously seeks knowledge to improve our workProvides analytical support for business development opportunitiesFosters innovation of new ideas and encourages independent thought QualificationsBachelorA cents € (TM) s degree plus 7-8 yearsA cents € (TM) or more experience in analytical/planning functions within the RM field Minimum of 3 years of supervisory experienceProficiency with statistical analysis tools such as SPSS and SAS and web analytics tools use and implementation (eg, Google Analytics, Omniture)Advanced competencies in Microsoft Office, database and Internet environments Ability to prioritize time well and juggle multiple projects effectivelyAbility to communicate coherently and sensitively with clients, vendors and staff membersExcellent written, verbal, presentation and consensus-building skillsIntuitive and analytical approach to problem solvingAbility to organize people, projects and informationAbility to offer proactive solutions and ensure successful progression without guidanceAbility to mentor and communicate across departments in a team and matrix environmentAbility to exhibit client service approach with results-driven performance

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