Sr. Digital Marketing Specialist

Employer
ScienceLogic
Location
Reston, VA
Posted
May 19, 2017
Closes
May 23, 2017
Function
Accountant, IT
Hours
Full Time
What were looking forScienceLogic is looking for a Sr. Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels. This person will report to the Sr. Manager of Demand Generation and handle social media management (both paid and organic), content syndication and distribution, paid SEO/SEM, marketing automation, and nurture campaigns for existing leads. Ideal candidate will be a creative self-starter with a proven track record of growing a digital footprint and increasing engagement with targeted audiences.What youll be doingCreate promotional plans around internally and externally produced content to drive demand generationDevelop nurture campaigns to existing leads leveraging marketing automation softwareDefine social media strategy and execute on communications across all core social platforms to drive awareness and support organizational goalsManage vendor relations with paid social and paid SEO/SEM vendorsMaintain weekly and monthly metric reports to measure KPIsManage corporate award application process from end-to-endQualities you possess5+ years of experience in digital marketing with a focus on social media, content syndication, and marketing automationStrong writing and editing skillsExpertise in Twitter, LinkedIn, and Google AnalyticsA working knowledge of marketing automation software like MarketoExperience producing reports in a metrics-driven departmentExcellent communication skillsAbility to work with people in all areas and levels of an organizationPrior experience with Account-Based Marketing (ABM) a plusHighly organized and disciplinedAbout ScienceLogicScienceLogic is the global leader in hybrid IT service assurance. Over 47,000 global service providers, enterprises, and government organizations rely on ScienceLogic to significantly enhance IT efficiency, optimize operations, and ensure business continuity. ScienceLogic is the first monitoring solution to provide a comprehensive view of all IT components through a single pane of glass, whether they reside in a public cloud environment or on-premises. With over 1,500 dynamic management apps and custom dashboarding capabilities, we deliver the scale, resiliency, and automation needed to simplify the constantly evolving task of managing IT resources, services, and applications.