SEO Specialist/Manager

Employer
HZDG
Location
Rockville, MD
Posted
May 18, 2017
Closes
May 23, 2017
Function
Management
Hours
Full Time
We are currently seeking an SEO Specialist to join our team of marketing experts at HZDG, Inc., an integrated creative and marketing agency in Rockville, MD. This position requires an individual who is prepared to take a contributing role in defining the optimization, implementation and tracking strategies for multiple clients big and small, across multiple industries. We're looking for someone who is committed, incredibly organized, intellectually curious (and able to find information/tools/trends), and has a good sense of humor.RESPONSIBILITIES:Monitor and evaluate search results (short and long tail keyword rankings), and search performance across the major search channels then develop monthly optimization recommendations to improve rankingsConduct keyword research, build keyword opportunity lists, analyze search volume and competition to make recommendations. Perform SEO audits on websites with content engagement, product, B2B, offline activation, real estate and many other goals. Perform SEO audits that consider our three pillars of SEO: Technical Set up, Content, Linking Structure, and Quality/Quantity of Engagement Identify SEO related growth opportunities for a variety of businesses and organizations ranging from brand new websites as well as established sites. Perform inbound link analysis and opportunity identification for recommendation to relevant team, which can include partnerships, influencer marketing, PR, and social media engagement recommendationsPartner with content marketing and social/PR teams to ensure content is focused on the identified opportunities.Partner with the Project Management, User Experience, Design, Development, Copywriting teams to provide documentation and deliverables to support the search engine optimization of their contributions to web projects. Monitor and present reports on SEO/Growth progress and future optimization planning. Research and analyze impact of industry changes/developments in SEO.Have knowledge (desire to learn) of optimizing websites that are 5 pages to 3,000 pages and everywhere in between. QUALIFICATIONS: 1-4 years of experience in SEO with a proven track record in user acquisition and search rankingsExperience launching redesigns of sites and retaining rankExperience working long term on one site to continue to build rankExperience working in a collaborative environment and being a resource/expert in your fieldExperience with Google Analytics, SpyFu, SEO MOZ, Screaming Frog, Search Console, SEMRush etc. A functional understanding of SEO as it relates to front-end and server-side development practices.Advanced understanding of functions, pivot tables and graphs/charts in excel or google sheets Experience with Google Drive Sheets and Presentation as well as Google Data Studio reporting template set up We've got you covered.Compensation Package. In addition to comprehensive health care coverage for you and your family, HZ is happy to offer employees vision and dental coverage as well as 401K and profit sharing plans.Health and Wellness. After a long day of working that creative mojo, give your brain a break and put your body to work. Sessions vary by season, but typically include hikes, meditation, yoga, and bootcamp.Metro Carpool. No car? No problem. Our van will bring you to the office from the Rockville Metro station.HZ Clubs. If you have a passion, we have a club for it. Groups regularly meet to taste craft beer, try the newest VR video games, drink gourmet coffee, and discuss their latest read. Professional Development. Every year, we offer our employees opportunities to grow in their careers. From HZU (a cross-department educational series) to our Mentorship Program, there are a variety of ways to build knowledge and deepen your skills. Events. Team-building activities, holiday parties, quarterly gatherings, and more-we make sure our employees have the chance to bond during and after work hours. Unwind over drinks, snacks, and a host of other activities. It's the HZ way.Apply for this job