Project Manager, B2B Marketing & Events

Choice Hotels
Rockville, MD
May 18, 2017
May 22, 2017
Full Time
In the hospitality industry, people matter. That's why here at Choice we're always looking for exceptional people - people who will challenge us, make our team stronger, smarter and more complete. People who know how to roll up their sleeves and tackle the job at hand; who go the extra mile to get the job done - and done well. At Choice, we are looking for employees to connect the world through the power of hospitality - and we offer support, training and a collaborative workplace atmosphere that makes us a great place to bring together people, brands, and technology that enable success. Who are we looking for? Maybe it's you. The role Are you looking for the next opportunity to advance your marketing career?Well, you could be just who we're looking for to join our B2B marketing team! We're on the hunt for a marketer with 3-4 years of experience that can help us drive business travel with Choice Hotels. In this role, you'll work on digital marketing campaigns across sales channels, coordinate tradeshows and events, and design sales tools and presentations to help sell our hotel portfolio to corporate clients. If you're organized, creative and eager to learn, this could be the next role to grow your marketing career.What you will do B2B Event Management Coordinate the planning and implementation of Global Sales' industry events, including GBTA and IPW.Work with the industry associations to identify, secure and execute event sponsorship opportunities.Liaise with sales leaders to ensure the tradeshow presence supports business objectives.Measure and evaluate the impact that Marketing has during events to identify opportunities for growth.Ensure the sales team has access to required assets for industry events, including tradeshow material and promotional items. Continually evaluate existing material to ensure it supports the team's business needs.Manage the Marketing & Distribution tradeshow presence for the Choice Hotels Annual Convention, including coordinating content, booth design and staffing across departments.Industry Sales Marketing Lead the development and execution of digital marketing plans for industry sales channels, including travel agency and Affinity partners.Serve as the primary marketing contact with industry partners and sales leads to ensure all business requirements are met.Establish metrics and processes to evaluate success.B2B Product Marketing & Communications ProgramsWork with agencies and designers to develop product collateral, sales presentations, website content and email campaigns to targeted customer segments.Execute the advertising programs, including working with media and creative agencies. Includes identifying KPIs and measuring, tracking and analyzing the success of campaigns.Develop B2B communication plans and liaise with marketing and sales counterparts to execute via SalesForce and Pardot.Support creative brief development and manage approval process with stakeholders.Deliver creative briefs to agencies to ensure work is executed against the brief.Attend key conferences as needed.Provide excellent internal and external customer service.Administrative/General SupportDevelop status reports, conference reports and timelines / deadlines.Continuously keep up on industry trends, direction, opportunities, and applicability as it pertains to Choice.Track and manage timelines and budgets to ensure projects are completed within established requirements.Review vendor invoices for accuracy, attachment of appropriate back-up delivery of materials as ordered, and routes for final authorization and processing.Ensure all graphic elements and content have been cleared by Legal, and that all corporate and brand identity standards are used correctly.Maintain complete and properly documented files for all assigned projects oversees accuracy/relevance of creative binders for future reference, and follows all Corporate and Dept. Policies and Procedures, including processing of supplier invoices within 48 hours.Manage quality assurance throughout the pre- and production phases, including accuracy of content, grammar, spelling and positioning tonality.Skills you have Education, Experience and Knowledge3-4 years relevant marketing experience at an advertising agency, in-house advertising/marketing communications department, or brand management function. B2B marketing and event experience preferred.Bachelor's degree in Marketing, Advertising or Communications, or related field, from a four-year college or university; or equivalent combination of education and experience.Demonstrated success in driving and executing implementation of sales communications/marketing plans.Demonstrated understanding and knowledge of integrated marketing communication utilizing both traditional and new media.SkillsStrong verbal, written and listening communication skills.Strong presentation skills.Strong interpersonal skills and demeanor.Demonstrated project management skills.Strong attention to detail and accuracy. Highly proficient in the use of MS Office applications such as Outlook, Word, PowerPoint and Excel.AbilitiesAbility to lead and motivate others and hold others accountable.Ability to drive results in a team-oriented and cross-functional environment.Ability to work independently and collaboratively.Ability to develop and manage successful internal and external relationships.Ability to travel approximately 25% of the time. Must be able to uphold Choice's Values & Performance Principles of accountability, collaboration, performance excellence, sense of urgency, innovation, inclusion & diversity, integrity & trust, customer focus, and respect.