Senior Manager, Digital Marketing

Great Minds (DC)
Washington, DC
May 18, 2017
May 29, 2017
Full Time
Senior Manager, Digital MarketingJob descriptionThe Digital Marketing Manager is an essential new role tasked with helping to craft Great Minds' roadmap for employing digital strategies to help fulfill the organization's mission. Reporting to the Director of Marketing, the DMM will be responsible for creating, executing, maintaining and analyzing digital marketing initiatives to build awareness, acquire leads, support educators and parents, and drive engagement. This is an exceptional opportunity for a smart, passionate and data-driven marketer to apply his or her expertise to support our mission. ResponsibilitiesDigital Marketing Manager responsibilities include:Building and refining digital marketing capabilities including inbound marketing, SEO, outbound communication automation, SEM, social media, etc. across multiple platforms.Developing and optimizing strategies for paid campaigns employing best-practices in keyword expansion, ad copy creation/execution, bid strategies, targeting, and tracking.Tracking and analyzing results of digital marketing initiatives for continuous improvements and periodic reporting.Identifying and assessing new digital marketing opportunities and tactics to support growth.Creating and/or coordinating creation of digital marketing assets.Developing and implementing strategies for integrating data across platforms (eg Google Analytics, Mail Chimp, Salesforce) to build/adopt responsive CRM platform.Recommending digital strategies and tactics to achieve specific business goals. Other duties as defined by the Director of MarketingRequirementsQualificationsBachelor's Degree required, advanced degree (MBA) a plusMinimum of 3 years of hands-on digital marketing experience Excellent problem solving and analytical skills with strong command of Google Analytics, testing methodologies and trackingIn-depth experience managing complex ad campaigns (eg Adwords, Facebook Advertising)Preferred SkillsInquisitive mind eager to explore and evaluate emerging digital marketing tools and strategies.Outstanding communication skills both in writing and speakingFastidious attention to detail but also able to see the big pictureTeam player able to effectively lead or follow as situation demandsAbility to manage multiple projects with record of regularly meeting goals and deadlinesCommand of Microsoft Office products, particularly Excel, PowerPoint, and Word.Apply for this Job

Similar jobs