MARKETING/PUBLIC RELATION SPEC

Location
South Boston, VA
Posted
Jun 06, 2017
Closes
Jun 21, 2017
Industry
Healthcare
Hours
Full Time
Job Description:
Sentara Halifax Regional Hospital is recruiting for a Marketing/Public Relations Specialist. The position is full time working primarily M-F. The qualified candidate works with service line leaders and marketing management to implement strategic marketing and business development plans to reach and engage target market segments in consumer venues, online forums, buzz marketing venues (online and off), and B2B channels to generate new business and build the Sentara brand. Manages internal and external communications via traditional media, digital marketing techniques. Incorporates traditional, geo-social media and other digital marketing techniques to achieve a high level of integration across all channels.

Develops and implements innovative business strategies to reach and engage target segments in consumer venues, online forums and buzz marketing venues (on-line and off-line) that generates new business and builds the Sentara brand. Manages internal and external communications via traditional media and digital marketing techniques. Incorporates traditional, geo-social media and other digital marketing techniques to achieve high level integration across all channels.

Education Level
Bachelor's Level Degree OR
Bachelor's Level Degree - BUSINESS ADMINISTRATION OR
Bachelor's Level Degree - MARKETING OR
Bachelor's Level Degree - MASS COMMUNICATIONS OR
Bachelor's Level Degree - PUBLIC RELATIONS

Experience
Required: Marketing - 3 years, Public Relations - 3 years

Preferred: None, unless noted in the “Other” section below

License
None, unless noted in the “Other” section below

Skills
Required: Communication, Coordination, Critical Thinking, Judgment and Decision Making, Marketing, Speaking

Preferred: None, unless noted in the “Other” section below

Other
Knowledge and skills in use of digital media.