EXPERIENTIAL MARKETING SPEC

Location
Woodbridge, VA
Posted
Aug 21, 2017
Closes
Oct 04, 2017
Function
Nurse
Industry
Healthcare
Hours
Full Time
Job Description: This role develops and implements B2C and B2B experiential marketing strategies to reach and engage target segments in consumer venues, on-line forums and buzz marketing events (on-line and off-line) that generate new business and build the health system brand; incorporates traditional, social media and other digital marketing techniques to achieve high level integration across all channels; coordinates all aspects of events management including planning, staging, logistics, promotions, and vendors, among others; generates interest and engagement before events, traffic and buzz during and after; tracks the success and ROI of the execution

Education Level
Bachelor's Level Degree

Experience
Required: Marketing - 3 years, Public Relations - 3 years, Sales - 3 years

Preferred: None, unless noted in the “Other” section below

License
None, unless noted in the “Other” section below

Skills
Required: Mgmt of Financial Resources, Microsoft Office, Speaking, Time Management, Writing

Preferred: None, unless noted in the “Other” section below

Other
Requires travel. Use social media tools. Experience in social media, financial analysis, database management and promotion planning.