Associate Director of Marketing, Gift Planning - Office of Advancement

Washington D.C.
May 09, 2017
Oct 02, 2017
Executive, Director
Full Time
Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.


Associate Director of Marketing, Gift Planning - Office of Advancement

The Associate Director of Marketing for Gift Planning is responsible for developing, executing and analyzing the marketing and stewardship strategies and planning for all Office of Gift Planning initiatives intended to increase department revenue and Legacy Society membership across Georgetown University.  Reporting directly to the Senior Director of Gift Planning, the Associate Director has duties that include but are not limited to:

  • Designs, manages and analyzes all direct mail marketing projects in an integrated and coordinated fashion to generate activity from new and existing planned gift donors; targets and cultivates prospective donors; manages and updates the department website and intranet; and positions Gift Planning persuasively and attractively to donors and prospects through marketing.  
  • Works closely with the Office of Advancement Stewardship, CPARC, Communications and Stewardship divisions; external vendors; and Development colleagues to craft strategy, messaging and segmentation to leverage and increase giving.
  • Performs analysis of marketing performance and serve as a liaison to both internal and external clients/vendors.


  • Bachelor's degree
  • 3 to 5 years of previous marketing and/or project management experience
  • Ability to handle multiple tasks and priorities simultaneously and to consistently meet all deadlines
  • Well organized, highly detail-oriented and accurate, and able to work independently
  • Possess strong editing, proofreading, and verbal and written communication skills
  • Ability to exercise good professional judgment and ethical behavior in handling confidential material with sensitivity and discretion
  • Proficiency in word processing, database, and spreadsheet computer applications, specifically Microsoft Office (Word, Excel, and PowerPoint)

Preferred qualifications

  • Development and/or legal experience and knowledge of gift planning vehicles
  • Experience with planned giving software

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Please note that in order to be considered an applicant for any position at Georgetown University you must submit a cover letter and resume  for each position of interest for which you believe you are qualified. These documents are not kept on file for future positions.

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EEO Statement:

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff.  All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex, disability status, protected veteran status, or any other characteristic protected by law.

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