Senior Vice President, Television Content

Washington D.C.
May 08, 2017
May 22, 2017
Full Time

Position Announcement #117007 -

Senior Vice President, Television Content

Level:  99

The Corporation for Public Broadcasting is a private, nonprofit corporation created to ensure universal access to non commercial high quality programming and telecommunications services. We invest in programs and services that are educational, innovative, locally relevant, and reflect America’s common values and cultural diversity. We feel that our fundamental purpose is to encourage the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences, particularly children and minorities.

CPB is currently seeking to hire a SVP, Television Content reporting to EVP/Chief Operating Officer.

General Description:

Leads CPB’s Television Department, overseeing investments in video content and distribution. Develops a vision and strategy for CPB’s investments that leverages linear television and existing and emerging digital platforms to maximize the impact of CPB’s funding and achieve CPB’s corporate goals and objectives. Collaborates with other SVPs to develop multi-platform content, distirbution and innovation initiatives. Effectively represents CPB’s interests to, and manages relationships with, national organizations such as PBS, producers, and the station community. Develops departmental goals and operating plans, manages financial resources, and effectively leads department to achieve its objectives.

Specific Duties:

  • Working with CPB’s leadership, formulates a vision, develops strategies and plans to advance public media’s television service to the nation.  Develops funding priorities, develops content ideas as well as distribution and innovation initiatives; constructs implementation plans to carry out initiatives; builds political support in the system for CPB’s initiatives.
  • Works with national organizations, producers and stations to advance CPB’s core strategy known as “The Three D’s,” Digital (effectively applying digital technologies to content creation and distribution), Diversity (serving an increasingly diverse America), and Dialogue (engaging communities actively in public television and public media content initiatives).
  • Extends public television’s service to new audiences by applying media consumption research, by experimenting with new content creation and distribution models, by developing new service paradigms, and by establishing new working models with content producers and stations. 
  • Works with national organizations, producers, stations, the minority consortia, and other public media organizations to strengthen public media’s ability to serve increasingly diverse audiences.  Utilizes research and market studies to frame and serve as a framework for suggesting appropriate strategies.
  • Works with production partners and stations to expand the impact of on-air and online initiatives through on-the-ground community engagement. Develops and executes engagement strategies to increase awareness of specific programs, the overall contribution of public media to America’s civil society, and the impact of public media content among interested viewer communities.
  • Ensures that funding decisions advance Board-approved goals and objectives and annual business plans and are consistent with statutory requirements.  Important objectives include quality, diversity, and the statutory mandeates of balance and objectivity and producer independence.   
  • Consults with national organizations, producers and stations formally and informally to ensure that initiatives are developed with a sound understanding of system, audience, and producer needs.   Communicates clearly to all of CPB’s stakeholders CPB’s investment priorities and the critical role that CPB plays in providing service to the American public.
  • Establishes measurable outcomes for CPB investments, monitors the performance of grantees in achieving these outcomes, and applies this information to future decisions.
  • Works closely with the Senior Vice President, Education and Children’s Content Operations to meet CPB’s objectives for the production and delivery of educational and children’s content through the PBS schedule and other distribution channels.  
  • Works closely with the SVPs of Media Strategies, Radio, and Education along with other CPB leadership, to develop and execute multi-platform strategy for public media.
  • Works closely with the CPB leadership to support the CPB Board and Board Committees.
  • Provides effective leadership to the Television Content Department staff.  Creates business processes and develops appropriate performance benchmarks that foster an effective, productive department.  Establish an environment that fosters creativity, accountability, quality, and teamwork internally within the department and externally with company colleagues.
  • Manages TVP operations and conducts CPB business in an ethical and fiscally responsible way, ensuring that all activities are performed in compliance with budget, procurement, and other CPB policies, standards, and procedures.  Ensures that CPB funds are proactively and prudently managed in a manner consistent with CPB policy.

Required Qualifications:

  • Bachelor’s degree.
  • A minimum of ten years experience in content development, management, or production roles.
  • A demonstrated knowledge and understanding of content development in a multi-platform environment including familiarity with linear television.
  • Substantial senior management experience with a demonstrated knowledge of planning, budgeting, and staff leadership. Demonstrated experience working collaboratively with peers and with senior company leadership. Significant experience developing and communicating strategies for achieving business objectives, organizing and managing multiple priorities, and in developing and managing projects and budgets. 
  • Demonstrated staff management experience with strong leadership skills reflecting the ability to hire, motivate, develop, and lead others, resolve conflicts, and ensure the achievement of results through effective performance management.
  • Experience with digital media platforms and integration of traditional production and programming approaches with new models of content creation. 
  • Excellent oral and written communication and advocacy skills; the ability to make effective presentations before both externan and internal audiences.
  • Excellent negotiation skills and experience negotiating agreements in the areas of content development and distribution.
  • A high level of professional executive presence including confidence, integrity, and decisiveness, for interacting with key leadership, decision-makers, and stakeholders.
  • Excellent interpersonal skills for building and fostering key internal and external business relationships, as well as the ability to lead and perform effectively in a team-oriented environment.
  • The ability to establish credibility and demonstrate good judgment and critical thinking at both the strategic and functional levels.
  • Must be able to travel.

Desired Qualifications:

  • Advanced degree in a related discipline or equivalent experience.
  • A wide variety of experience in media creation, preferably related to public broadcasting.
  • Familiarity with and commitment to public media’s mission and values.

Other Important Information:

  • This position has direct budget accountability related to the administration of grants with an aggregate value of approximately $75,000,000 annually.
  • The work environment is dynamic and fast-paced with multiple priorities.Work extends internally across CPB departments and externally with various organizations and stakeholders.
  • Building and maintaining relationships is key to CPB’s ability to meet its objectives.

For more information about CPB, our programs, and our mission, please visit our website at  Please submit your cover letter, resume, and salary history with the position announcement number #117007 to:

CPB Human Resources

202-879-9768 (fax)

Corporation for Public Broadcasting

401 Ninth Street, NW

Washington, DC  20004

The Corporation for Public Broadcasting has a commitment to the principle of diversity.  In that spirit, we welcome applications from all qualified individuals without regard to race, religion, creed, color, gender, sexual orientation, age, disability, marital status, veteran status, national origin, or status with regard to public assistance.  



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