Senior Communications Specialist (Affiliate Outreach), #0116
This position supports NEA’s strategic objective to focus the energy and resources of its 3 million members toward the promotion of public education by providing professional skills to support the Center for Great Public Schools (CGPS).
Position Summary: The essential functions of this position include developing strategies to improve awareness, use, familiarity, and reported value of CGPS assets among affiliates and members in how they practice their professions. The incumbent will monitor education issues, media, state affiliate communications vehicles, and competitive landscape to help plan the creation of material to advance the Association’s professional development and educator empowerment agenda. The incumbent will identify and cultivate relationships with key constituent groups to help drive, influence, shape, and increase the sharing of CGPS content with state affiliates and other target audiences. The incumbent will also initiate and conduct outreach and follow-up with state and local affiliates to gauge response, viability, and interest in CGPS materials and products. The incumbent will discover and leverage opportunities to raise awareness of professional development and educator empowerment issues and NEA resources among key NEA affiliates and constituencies. The incumbent will partner with CGPS departments to ensure creation of relevant and user-friendly tools and resources that demonstrate value proposition of NEA membership for education professionals, and will coordinate closely with NEA Center for Communications to help ensure that work of CGPS complements and helps lift the Association’s communications efforts. To carry out responsibilities, the incumbent uses a personal computer, associated software, other office technology, and travels occasionally.
Qualifications: Minimum Education Requirement: Bachelor's degree in English, Journalism, Communications, Public Relations, Information Science, Marketing, or related discipline, or an equivalent combination of education and experience from which comparable knowledge or skills may be obtained. Minimum Qualifications: Five years of indepth professional experience in strategic and organizational communications, public affairs, communications with government, media, or a communications/public relations agency. Other Requirements: Samples of work products, e.g., presentation materials and/or educational program documentation, required at time of interview. Must be able to occasionally work extended hours on evenings and weekends. Some travel required (15-20 overnights per year).
Selection Criteria: Tier 1 (Essential): Demonstrated experience with management of complex projects. Demonstrated understanding of how print and digital communications can be coordinated to support engagement, advocacy and development, media relations, and marketing. Experience in developing comprehensive engagement and communications plans and evaluation techniques. Demonstrated ability to translate education policy jargon into understandable and actionable language for rank and file members and lay audiences. Knowledge of and experience working with multiple communications disciplines, including traditional and new media (blogs, Facebook, Twitter, Groupsite). Experience creating talking points and other briefing materials for use by NEA affiliates to help advance Association goals and mission. Demonstrated ability in building effective communications campaigns. Demonstrated experience building relationships with organizations and constituent groups to help promote programs and materials. Demonstrated ability to work collaboratively toward organizational objectives. Skill in working independently and within a team environment. Successful references. Tier 2 (Significant): Effective verbal, organizational, written, and interpersonal skills. Demonstrated effectiveness in working under stringent timeframes and changing priorities/conditions. Knowledge and experience in effectively and persuasively communicating, orally and in writing, with potential partners to design partnerships that address strategic goals. Ability to coordinate multiple simultaneous assignments. Positive attitude and openness toward continuous learning, self-improvement and development. Tier 3 (Desirable): Knowledge of NEA’s Center for Great Public Schools activities and goals.
NEA IS AN EQUAL OPPORTUNITY/AFFIRMATIVE ACTION EMPLOYER AND ENCOURAGES WOMEN, MINORITIES AND PERSONS WITH DISABILITIES TO APPLY.