Director, Digital Strategies

Washington D.C.
Apr 20, 2017
May 02, 2017
Executive, Director
Full Time

Position Announcement #117005 – Director, Digital Strategies

The Corporation for Public Broadcasting is a private, nonprofit corporation created to ensure universal access to non commercial high quality programming and telecommunications services. We invest in programs and services that are educational, innovative, locally relevant, and reflect America’s common values and cultural diversity. We feel that our fundamental purpose is to encourage the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences, particularly children and minorities.

CPB is currently seeking to hire a Director, Digital Strategies (Level 8). Salary $70,500 - $110,100. This position reports directly to the VP, Media Strategy Operations.

General Description:

The Director, Digital Strategies oversees and/or executes planning processes, strategic initiatives, and projects that support CPB’s digital media strategies and provides insight to the department on emerging technologies and digital media trends. The Director keeps abreast of digital media trends and provides analysis of those trends to inform CPB’s business decisions and strategic planning by identifying and assessing the impact of changing technologies and business models on public media’s infrastructure and operations.  The Director assesses digital aspects of CPB’s grants, including technical and digital development practices, and provides guidance on improvements that will enhance outcomes.

Specific Responsibilities:

  • Supports CPB’s understanding and management of large-scale, technically complex projects and serves as a resource to the organization by advising on and/or facilitating projects involving newer and emerging media technologies and business strategies.
  • Develops new grant rounds and projects, specifically providing insight into the feasibility and costs of projects involving new technologies for broadcasting or other media platforms.
  • Acts as the lead on digitally focused projects and initiatives, performing required project management activities to ensure their effective and efficient execution and completion. 
  • Aids projects officers and department managers in assessing the digital components of projects and grant proposals.
  • Provides CPB with insight on trends in media infrastructure and technologies, including broadcast technologies and digital applications related to the development, creation, and distribution.
  • Participates in identification and establishment of project objectives and key initiatives, particularly related to CPB’s investments in digital media technologies as well as for related strategic and tactical planning processes, both system-wide and at the local level, to develop and enhance system operational effectiveness and efficiencies.
  • Supports public media’s strategic planning efforts through the identification, compilation and synthesis of information pertaining to public broadcasting business models, technical capabilities, audience trends and strategic initiatives through the analysis of relevant available data.  Identifies and develops solutions to data and/or research gaps that would best inform these efforts.
  • Establishes ongoing evaluation and follow-up actions to assess the effect and/or impact of projects and strategic initiatives and identify opportunities for improvement to support and enhance their future success.
  • Fosters and maintains effective and productive working relationships within CPB and with public broadcasting organizations, in order to create synergy around digital media strategies and secure and share information regarding industry trends and activities. 
  • Establishes communication processes and vehicles within CPB and, as appropriate, to other stakeholders, including reports, memos, positions papers, presentations, etc., for sharing information related to the results of department projects and investments.
  • Supports, as needed, other department projects, including research and analysis initiatives.
  • Performs other duties as assigned.

Required Qualifications:

  • Bachelor’s degree in business, computer science, project management or related field or an equivalent combination of education, training and experience;
  • A minimum of seven years work experience in a professional level position requiring skills in project management.
  • Experience in developing digital media strategies and managing projects for digital technology platforms and/or digital media and social platforms.
  • Demonstrated knowledge of media technologies, including broadcast technology and web-based applications, and knowledge of media technology trends.  Understanding of CMS and CRM systems.
  • Strong knowledge of web technologies and the delivery of solutions with creative and engineering components.
  • Demonstrated knowledge of data analytics.
  • Demonstrated ability to work both independently and on teams.
  • Time management and organizational skills, with the ability to handle multiple tasks and meet deadlines.
  • Excellent communication and presentation skills, both verbal and written, with a demonstrated proficiency in business writing and analytical skills.

Desired Qualifications:

  • Advanced business, technology or similar degree.
  • Cable and/or broadcast experience.
  • Familiarity with contract or grant management.
  • Familiarity with the Communications Act and FCC broadcast regulations.

For more information about CPB, our programs, and our mission, please visit our website at  Please submit your cover letter, resume, and salary history with the position announcement number #117005 to:

CPB Human Resources

202-879-9768 (fax)

Corporation for Public Broadcasting

401 Ninth Street, NW

Washington, DC  20004

The Corporation for Public Broadcasting is committed to the principles of diversity and equal employment opportunity. It is the policy of the Corporation for Public Broadcasting to hire and promote employees without regard to race, color, religion, national origin, sex, age, pregnancy, marital status, personal appearance, sexual orientation, family responsibilities, matriculation as a student, political affiliation, physical or mental handicap or disability, or other protected basis under applicable federal and District of Columbia law.

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