Content Marketing Strategist

Employer
Promontory Interfinancial Network
Location
Arlington, VA
Posted
Apr 20, 2017
Closes
Apr 21, 2017
Function
Accountant, IT
Hours
Full Time
What is the role? The Content Marketing Strategist will help to identify and implement new marketing strategies and practices, as well as evaluate and refine existing strategies. You will have a particular focus on digital and data-driven engagements, including the collection, reporting, and distribution of relevant data to stakeholders the company. You will also help oversee the creation and distribution of marketing content for internal and external purposes with a goal of sharing pertinent information in a manner that helps to drive sales, engagement, retention, and other positive behaviors among Network members, end customers, employees, and other key audiences for the company.The individual should be knowledgeable in all things related to branding, content and channel optimization, segmentation and localization, analytics, and meaningful measurement. He/she should be a strategic thinker with excellent project management, analytical, and communication skills (both oral and written). You should possess the experience and qualifications to perform core responsibilities, such as: . Help identify and assess strategic opportunities to increase the value of marketing in alignment with Promontory Interfinancial Network's larger business goals; . Assist with corporate and product branding-related research and initiatives, including market research (eg, banker interviews) and corporate video production; . Help research, evaluate, and propose new marketing initiatives, including new channel and platform opportunities - in particular, those that focus on growing engagement; . Manage the development and distribution of key marketing analytics reports and dashboards; use those reports to evaluate the performance of marketing web pages, programs, and systems; identify areas for improvement; and execute on agreed-upon recommendations; . Manage the non-technical (non-IT) aspects of the company's email marketing platform - responsibilities include leading in the creation and documentation of processes, managing the company's reputation risk, generating and sharing reporting, and proposing and executing improvements based on data; . Manage bank surveys - question development, list generation, distribution, analysis, and writing and reporting of results; . Manage the company's social media accounts and reporting; . Contribute as a marketing stakeholder in the New Products Committee and in the planning of other new programs and processes (such as the selection and implementation of the company's new CRM system), as needed. What qualifications are required?5+ years of relevant experienceProven track record successfully developing and implementing content strategies for websites, social media, email and other channels to increase user engagement and conversionsWell versed in multi-channel content creation and online marketing, social media, SEO/SEM, branding, digital media trendsExcellent editorial and narrative writing and editing skills, proven ability to create compelling content and adapt to different channelsExperience using social media platforms and SEM to promote websitesSuperior interpersonal, communication, and presentation skillsOutstanding ability to lead, schedule, organize, and prioritize multiple projects simultaneouslyFamiliarity with effective content distribution methods and experience using content management tools and programsBachelor's Degree or equivalent experience Company Description: Who are we? We are Promontory Interfinancial Network, LLC, an innovative company founded in May 2002. Promontory Network provides profit-building solutions to banks and broker-dealers, including CDARS, ICS, IND, Yankee Sweep, Residential Mortgage Network, and Bank Assetpoint. Many financial institutions seek to build customer relationships, bring in short-term or long-term funding, reduce collateralization, and buy or sell assets. Promontory Network offers innovative answers to these challenges through its services. Headquartered in Arlington, Virginia, the company supports a network of participating financial institutions that has grown from five to approximately 3,000 members A cents representing over one-third of the banking industry. Promontory Network services have been recognized in hundreds of publications nationwide, including The Wall Street Journal, CBS MarketWatch, Money, and many others. Why would you want to join us? At Promontory Network, you can have a great career and a great life. We combine the attractive traits of a smaller company (eg, a fast-paced, entrepreneurial, and collegial environment where A cents the skyA cents s the limitA cents ) with the sought-after resources and funding of a much larger company. We add a high-growth business and an open culture thatA cents s filled with energy, intellectual challenge, and lots of fun.