Content Marketing Coordinator
Do you have a desire to learn the digital industry from the inside out? Are you a stickler for details? Do all things technology fire you up? Are you a true techie? Are you a computer whisperer? Well, we've got a spot for you on our team where you can put your minor obsessions to good use. Our Operations team members are part mechanic, part detective, part wizard, and part rockstar. Questex, a fast - growing, highly profitable, online B2B media company, is seeking a Content Marketing Coordinator with a strong writing background and people skills. With proven skills managing social media channels and developing engaging content to manage the execution and success of our advanced products. Operations is a close-knit team, who work at a fast pace, and welcomes new talent who take pride in the quality of their work, enjoy hard work, and are able to have fun doing it. The ideal candidate must have the capacity to plan/manage a range of multiple projects and work closely with the various teams to ensure advanced products are executed and successfully launched. As a Content Marketing Coordinator, you'll manage a variety of content aimed at a wide audience that demonstrates thought leadership in the field, and provides a service to our readers. You will perform research, content development, content planning, scheduling and support clients content strategy. You will work in an open space where you will often find groups in casual brainstorming sessions sharing ideas and strategies for new initiatives. Everyone has a voice and we are open to new ways of thinking, especially those that will contribute to the overall success of Questex. ResponsibilitiesResponsibilities include (but are not limited to) the following:Design content marketing strategies and set short-term goalsUndertake content marketing initiatives to achieve business targetsCollaborate with design and writing teams to produce high quality contentDeliver engaging content on a regular basis and inspire team membersOwn and support all pre- and post-launch advanced products responsibilities and inquiriesManage implementation of all content marketing requirements for Questex advanced products - tracking, reporting, publisher/agency correspondence, digital plan management, etcSupport clients, Account Managers, and Sales team with advanced product preparation and publisher-side launch responsibilitiesWork closely with publishers to troubleshoot and resolve issuesEducate and guide clients/partners on best practices; proactively address areas where improvement is neededPartner with various teams to support the adserving/billing systemsPerform diligent and detail-oriented editing and proofreadingOptimize content considering SEO and Google AnalyticsAnalyze web traffic metricsShare content through various channels, ensuring strong web presenceReceive customer feedback and generate ideas to increase customer engagement Applicant should be willing to learn and implement company-specific data entry procedures. Must have strong attention to detail and very strong customer service skills. Qualifications0-1 year of experienceBachelor's DegreeRequirements: HTMLStrong written and verbal skills, confident working with clients via email and phone; friendly, positive, service-oriented personalityAttention to detail; diligent, proactive, organized, accountable, analytical, and highly-motivated team playerQuick learner of new technologies, tools, and processes; ability to adapt to changing tidesThrives in a dynamic, fast-paced, high-growth work environment, while managing numerous projects under tight deadlinesStrong working knowledge of Google Analytics, Parsley, Marketo, Entire Microsoft Office Suite (specifically excel), Wordpress or other Content Management SoftwareProject management skills and attention to detailEditorial mindset with an ability to predict audience preferences preferredBe a results-driven team player with a strong desire to exceed expectationsAbility to work with a positive attitude and creativity to contribute to the strategic direction and success of the companyA sense of humor Company Description: Questex is a leading global business information company headquartered in Newton, MA. We drive business investment, innovation and demand creation in the markets we serve by bringing investors, buyers, sellers and professionals together through a wide range of business events; inform them through our business information and intelligence products and support marketers with a comprehensive platform of demand generation, lead-gen, branding, digital media, events and marketing products and services produced by our professional staff and delivered worldwide. Questex serves the key economic sectors and industries that are driving economic growth, business investment and employment around the world. Within the Consumer Services & Retail sector, Questex serves the travel, hospitality, beauty, spa, fitness, restaurant, nightclub and bar home entertainment and retail industries. Our High Technology sector focus includes global telecommunications, sensors, M2M and mobile as well as enterprise IT, software and services. Our Life Sciences & Healthcare sector covers every aspect of the pharmaceutical, biotech and medical device industries as well as healthcare technology and the healthcare provider, payer and regulatory markets. The company's properties include over 100 digital media products and over 50 conferences, tradeshows and events, as well as a range of business information and intelligence products. The company's businesses are managed by 400 professional staff through the Questex and FierceMarkets operating divisions, with offices located throughout the United States of America, Europe and the Asia-Pacific region.