eCommerce Director

Employer
Nestle USA
Location
Arlington, VA
Posted
Apr 20, 2017
Closes
Apr 21, 2017
Function
Executive, Director
Industry
Retail
Hours
Full Time
Foods people love. The life you imagined. And the culinary capital. We are writing a new chapter in our journey; NestlA (C) USA is opening its new US headquarters in Arlington, Virginia, directly across from Washington, DC As a part of this extraordinary moment, you have the opportunity to help build the NestlA (C) USA of today, and tomorrow. Our new home in the DC area offers close proximity to world class restaurants, shopping, and museums. You are steps away from the worlda€ (TM) s largest museum, the Smithsonian, and renowned national landmarks such as the Washington Monument. NestlA (C) USA is transforming what we do, how we do it, and where we work. Now is the time to define your future, and ours, too. Find your fulfilling personal and professional life, matched with our competitive benefits, focus on innovation and limitless opportunities to learn and advance your career. Discover the ways that NestlA (C) USA values and supports our employees and community. Giving back continues to be a part of the NestlA (C) tradition. As the worlda€ (TM) s leading nutrition, health and wellness company, our focus is not only about nourishing our customers, ita€ (TM) s about enriching you.E commerce DirectorLeads the transformation, integration, and acceleration of eCommerce for both B2B2C (business to business to consumer, pure play and current customers) and direct to consumer (DTC) across the Nestle USA portfolio. Builds and leads overall eCommerce team, the groupa€ (TM) s strategic priorities, and infrastructure and best practices. Leads strategic readiness/approaches to various eCommerce models, including pure plays, brick & mortar, .coms (home delivery and click and collect), and third-party and emerging models. Responsible for integrating best practices in overall NUSA brand marketing strategies and plans. Collaborates closely with NUSA Marketing, Sales, and Center of Marketing Excellence. This position will work to bring strategic thought, direction and leadership to the eCommerce marketing vision on behalf of the NUSA product Portfolio. PRIMARY RESPONSIBILITIES:Lead the eBusiness team in growth mode strategy:a€ cents Determine, quantify, socialize and activate a€˜where to play/how to wina€ (TM) a€ cents Lead/accountable for overall eCommerce marketing strategy and best practices, customer relationships, economic model, sales operations and supply chain solutions across all NUSAa€ (TM) s eCommerce platformsa€ cents Build and develop high impact, transformative eCommerce customer and merchandising team, focused on growing our online sales with customers and direct-to-consumer initiatives Responsible for integrating online purchase tools and capabilities into brand digital and shopper marketing efforts, strategies by determining best practices, content, and tools which drive business impact. Work with Digital and Media teams, to integrate best in class eBusiness Search and media strategies into overall brand plans. Work with Digital COE and Consumer Engagement Services to enhance the eCommerce consumer experience, with optimized brand content, feedback tools, real-time problem solving capabilities, across NUSA consumer touchpoints.Collaborate with Digital and CMI to enhance the Consumer Journey, to fully include eCommerce and digitally-enabled shopping, and know when/how to integrate eCommerce actions within brand experiences and campaigns.Work closely with eCommerce partners, NUSA sales team, and retailer accounts to develop effective customer strategies and plans, to drive sales. Develop digital marketing strategies and programs to drive traffic and conversion to our direct to consumer e-Commerce sites, and conversion within Amazon and other online retailer sites.Analyze program performance and sales results, to optimize programs for increased and make recommendations for promotional activity enhancements and product offerings.Lead development of process to provide internal teams and customers with brand assets, eContent and related marketing support.With the Analytics team, develop KPIs for success, across eCommerce actions, and direct the infrastructure development required to achieve. Integrate analytics insights to drive increased business impact. REQUIREMENTS AND MINIMUM EDUCATION LEVEL:Bachelora€ (TM) s degree required.MBA or Mastera€ (TM) s degree in Marketing is preferred.EXPERIENCE:Minimum of 5-7 years of experience in marketing and sales with emphasis in eBusiness. The experience should include:a€ cents Strong experience leading eCommerce initiatives in CPG categoriesa€ cents Strategic innovation in E business with a proven track record of resultsa€ cents Collaboration with customer teams, Marketing, Digital Center of Excellence, Consumer Insights, and Mediaa€ cents eBusiness consumer facing tools best practices (Search, Ratings and Reviews, Buy Now, etc)a€ cents Omnichannel thinking and strategya€ cents Partnership managementa€ cents eContent strategya€ cents Understanding Tech and data to drive eCommerce successa€ cents Understanding eCommerce Supply chain requirements and best practices *LI-CM1.