Content Optimization Specialist
FAIR is looking for a Content Optimization Specialist with experience in web development, content marketing, and analytics. A successful candidate will lead a wide-range of content initiatives to help drive conversions, as well as increase engagement, retention, and brand awareness. This role requires a high level of creativity, a deep understanding of, and comfort with, FAIR's mission, attention to detail, project management skills, and a head for data. The Content Specialist reports to FAIR's Director of Digital Communications Strategy. Responsibilities: Strategize, plan, write, and help coordinate projects for the creation of new web pages, which may include: social media, publications, issue briefs, infographics, blog posts, and video content. Build Google-friendly content with compelling page elements (page title, meta description, headers, etc.) to engage consumers and optimize for SEO. Analyze content performance and use data insights to iterate, improve, and maximize results. Elevate and evolve content to acquire, engage, and convert online supporters. Collaborate with Government Relations, State & Local, Field, Media, and Research departments to suggest ideas for the creation of timely, accurate, informative and thought provoking content. Also respond to cross-departmental content requests. Stay up-to-date with best practices in writing for the web, web usability and industry trends. Monitor trends and audience patterns to make sure content is optimally packaged to reach large, targeted audience. Partner with web team to execute integrated marketing campaigns and promotions across social media, web, and email platforms. Provide monthly and special request data to internal departments. Support Web team with various tasks (sending emails, posting to blog, creating petitions, posting to website, etc.) as needed. Qualifications: Bachelor's degree in a relevant field such as communications or marketing. 2-4 years of related, proven successful work experience, preferably with an advocacy-oriented non-profit organization or a political campaign. Breadth of digital marketing expertise: website administration, analytics, mobile optimization, SEO. Deep understanding of content management systems and experience working with mid to large size website (1000+) pages/documents. Solid knowledge of HTML/CSS. A collaborative spirit and team orientation. Desire to work in a dynamic policy field. Experience creating compelling messages for different audiences. Excellent writing, reporting, and editing skills. Solid foundational understanding of web analytics and traditional digital media KPIs; experience with Google Analytics a must. Strong interpersonal skills; ability to work both cooperatively with departments across the organization and independently when appropriate. Demonstrated ability to lead a program with multiple stakeholders and competing priorities, driving projects to completion. Proficiency in Google Search Console and other SEO tools for performance tracking and keyword research highly desired. Cover letter indicating familiarity with our mission, resume, and one writing sample are required for your application to be considered. This position is located at FAIR's headquarters in Washington, DC It is a full-time, non-exempt position. FAIR offers generous benefits; salary is commensurate with experience. The Federation for American Immigration Reform (FAIR) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. (Candidates are encouraged to visit FAIR webpage to learn more about the organization). Company Description: FAIR, the Federation for American Immigration Reform is a non-profit, non-partisan organization of concerned individuals who believe that our immigration laws must be reformed to better serve the needs of current and future generations. The Federation for American Immigration Reform (FAIR) provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, FAIR complies with applicable state and local laws governing nondiscrimination in employment in every location. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.