Marketing and Communications Associate

Employer
Yoga Alliance
Location
Arlington, VA
Posted
Apr 20, 2017
Closes
Apr 21, 2017
Function
Communications
Hours
Full Time
Job Description Yoga Alliance has a busy marketing department that is looking for a strong, well-rounded marketing generalist [H1] who is particularly knowledgeable in key aspects of digital marketing. This person is forward-thinking, takes initiative, can act resourcefully to solve problems, and keeps themselves accountable for their tasks. Proven experience, problem solving skills, and exceptional attention to detail are critical. We are looking for someone who can be told something once and that's it. Above all, YA seeks a marketer who has experience with both acquisition and member-based campaigns, email, social media, content development, and analytics. Responsibilities: Working with the Marketing Manager and Assistant VP of Marketing and Communications [BD1] to develop effective campaigns and communication strategies for key products and services Creating and executing effective campaigns and communication across all channels including paid media, email, landing pages, and social media Developing, creating, and testing landing pages within a website (and external, if needed) Managing all deadlines associated with a project Carrying out member research to understand audiences better and develop more effective communication Setting up tracking for campaigns and providing analytics reporting Sourcing, editing, and creating images when needed Liaising with other departments and contractors, as needed Working with content team to create engaging and effective communication Making sure web landing pages are set up correctly (SEO metadata, tracked links, etc.) Ensuring the department processes, checklists, and style guidelines are followed accurately Proofreading and editing copy where necessary Qualifications: 2-3 years experience in a similar role, preferably with a member-based organization, digital agency, or similarly-sized nonprofit Critical qualities: Proven track record of creating, managing, tracking, and testing multiple email campaigns Significant experience with Google Analytics and proposing new strategies and actions based on findings Experience with content development, including a healthy repertoire of written and digital content Ability to identify key audience insights and brainstorm creative solutions Proven experience of developing, implementing, and optimizing landing pages and web pages Experience with Google AdWords and paid media Exceptional attention to detail and project management skills Superior written and verbal communication skills Knowledge of Adobe Photoshop, Illustrator, and InDesign. Good understanding of HTML and/or CSS Experience in Google Tag Manager Experience with MailChimp Experience with managing social media accounts including Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn Preferred Qualifications: A degree in digital communications, marketing, interactive media, or journalism How to Apply: Please send your resume, cover letter and a portfolio of campaigns and results Company Description Yoga Alliance provides excellent benefits to its employees, including a comprehensive health insurance plan, a 401K plan and a generous paid leave policy. Employees enjoy a casual dress code. We have a unique office culture of motivated and collaborative individuals. Yoga Alliance provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. Our team works in Arlington, Virginia, within sight of northwest Washington, DC