Product Marketing Manager

Alexandria, VA
Apr 20, 2017
Apr 21, 2017
Full Time
Overview: We are focused on innovative software, business intelligence and analytical solutions for the business challenges unique to member-based organizations and nonprofits. With deep expertise in the sector and a reputation for commitment to quality, we have become the most trusted technology partner in the industry. We provide customized technology integration, mobile communication and point-of-sale solutions and a game-changing data intelligence platform to its growing client base of trade associations and member-based organizations. The firm was ranked by Inc. Magazine on its annual list of fastest growing companies five years running from 2011-2015, including the prestigious Inc. 500 list in 2011 and 2012. Position Overview We are seeking a part-time Product Marketing Manager (PMM) to join our fun and hardworking Nucleus team in transforming our client?s relationships with their data. Working closely with our product, sales and marketing teams, the PMM will translate the product feature set into clear benefits for the clients through partner channels, webinars, events, videos, social media, etc. Responsibilities: Key Responsibilities Ability to translate technology features and assets to written and visual promotions Excellent writing skills needed for blog posts, whitepapers, webinars, videos, conference exhibitions, social media, etc. Experience developing and executing a product marketing strategy, including use of digital and traditional channels Knowledge of and experience with content marketing tools / products; experience with HubSpot a plus Experience talking with customers and soliciting feedback to help formulate and revise value proposition and competitive positioning Make data-driven decisions to move the team and product forward and hit company goals Has experience developing and expanding a partner network Ability to develop competitive market analysis Technical background a plus Agile, nimble and proactive ? is 2 steps ahead of others in the room Qualifications: Basic Qualifications 4 year college degree, marketing / technology concentration preferred At least 8 years work experience with at least 3-4 years? experience in product marketing as a deputy or lead in marketing a software product Posted by StartWire

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