Manager, Digital Marketing Operations
Position Summary:The Manager, Digital Marketing Operations will be a critical member of the Digital Sales & Marketing team which leads SiriusXM's digital marketing including Search, Display, and Social. This role will be critical in building processes and instituting technology solutions to recognize and convert more prospects to sales. Critical initiatives are outbound digital media targeting and inbound personalization. This role will be highly cross-functional, collaborating with internal and external teams to initiate work streams and drive projects to completion. The Manager, Digital Marketing Operations will be responsible for and lead projects with internal teams and external vendors to create, realize, and measure value from 1st, 2nd and 3rd party data sets, while implementing testing to continually optimize throughput for Digital Acquisition Campaigns. Success will be measured increased acquisition rates, improved digital throughput, increased speed to market and incremental sales volume for digital marketing programs. The ideal candidate has experience supporting digital marketing campaigns with a commitment to stakeholder goals. Duties and Responsibilities:- Liaison with Digital Strategy team and SXM Lines of Business to identify client business needs, map those needs to audience development tools, and activate solutions through processes and technology. He/she will have a critical role of aligning outbound digital marketing efforts with inbound personalization efforts, recommending processes and providing services to enable and maintain alignment. Hands-on experience with data onboarding and audience/data management platform is a plus.- Drive landing page test efforts with Digital Experience (DE) team to improve throughput for paid acquisition campaigns, supporting enterprise goals to maximize digital transactions. Will work with the DE team to develop and publish results and make forward recommendations to maintain a continuous test-and-learn approach with digital acquisition audiences.- Collaborate with Analytics teams and vendors to structure 3rd party reporting and data for internal marketing dashboards, driving evolution of insights from digital marketing efforts.- Represent the Digital Acquisition team in the development of processes and practices that promote and measure operational efficiency across digital marketing initiatives. Will be the liaison with DE, IT and Marketing Operations teams to communicate changes that impact Digital Acquisition efforts, recommending solutions to adapt.- Work with DE and IT teams to request, test, and implement platform tags supporting paid acquisition campaigns. Will be the point of escalation for troubleshooting digital campaign operations, owning status and requirements around solutions.- Assist in the evaluation of new technology, market trends and industry best practices, recommending improvements to streamline process flow.- Ensure all processes meet SXM legal, privacy and compliance policies. Supervisory Responsibilities: This position has no supervisory responsibilities. Minimum Qualifications: BA in related area or equivalent experience. Degree in business or marketing-related major preferred.3-5 years in digital operations, including direct response marketing.Agency experience preferred.Comparable/related industry required (mainstream subscription services, automotive industry or automotive aftermarket, traditional direct marketing, internet services, entertainment, satellite television, credit card services, or cellular services) are preferred but not required. Requirements and General Skills: - Executes projects with a drive for continuous improvement.- Must be able to work independently with a team mentality.- Comfortable working equally with Marketing and IT Teams, with strong relationship building skills.- Basic knowledge of DMPs, Adservers, MTA solutions, Site Analytics and Tag Management Systems -- with an understanding of how these platforms work together to enable personalization and measurement.- Flexible and adaptable; able to smoothly manage change in direction while remaining organized and goal-oriented.- Strong analytical skills with ability to use data to objectively measure results.- Must be familiar with digital attribution concepts and practices.- Superior communication of ideas, documentation of plans, workflow management, and relationship building with business partners.- Experience with JIRA/Kanban and Agile tools a plus- Strong leadership, project management and organizational skills- Attention to detail and proven ability to manage multiple, competing priorities.- Can-do attitude & drive for results Technical Skills: Proven web analytics skills strongly preferred. Hands on experience with Adobe Analytics a plus.Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint, Access), with proficiency in MS Excel.Experience with digital media platforms a plus (Facebook, Google, Bing Ads, DSPs).Familiarity and experience with ad serving and operations, including tag management.