Web Designer/Developer

Fairfax, VA
Apr 19, 2017
Apr 21, 2017
Full Time
Do you want a great opportunity to work in a great company in a newly created position? Would you like to be the SME for websites in the Hospitality Division of our company? Are you a web designer and developer who has experience with booking enginies? Do you have web marketing experience? If so, this position may be for you. Guest Services has a newly created position for a Web Designer/Developer. This person will generate original, visually engaging websites that strategically support our marketing goals. This person will build websites, implement traditional and mobile landing pages, support online optimization, debugging and break/fix projects, all while leveraging the latest online technologies. The Web Designer/Developer supports the systems that drive the websites, blogs, mobile sites and e-marketing initiatives. This technical professional will also support campaigns involving online lead generation and buyer/customer experience projects, as well as maintain the daily activities required to ensure the seamless integration of our systems. ESSENTIAL FUNCTIONS o Create visual appealing sites that are optimized for search and display content by planning,analyzing, and creating visual solutions that have a logical navigation system. o Initial point person to coordinate/manage all division web projects, including cost-to-completion projections. Make decisions accordingly. o Work with the Graphic Design Team Members to implement portions of site in keeping with an established creative direction. o Work closely with and manage client expectations and deadlines, at all stages, beginning with the design stage to determine why the site is needed, target audience, leading competitors, etc. o Working knowledge of web analytic tools and results, formulating a close working relationship with SEO Web Analyst to ensure proper implementation, site performance, visitor traffic, and marketing ROI. Change navigation and content as necessary. o Develop pay-per-click advertising campaigns. Create Internet ads. o Implement requested template, CSS and JavaScript changes to existing sites. o Troubleshoot and implement fixes. ao Maintain knowledge of design trends and assist with implementation of design innovations. o Develop and manage templates utilizing HTML, CSS and JavaScript. o Ensure compliance with Web standards, accessibility and security requirements. o Test sites for cross-browser and multi-device capability. o Utilize responsive design and UX design principles. o Proof content in desktop, tablet and mobile forms for accessibility and design standards o Support email campaigns by creating and managing traditional and mobile landing pages. o Research and recommend plugin solutions. o Research, manage & implement overall strategy for SEO. Ensure content appears high on search rankings with strong keywords. o Drive the implementation of future web strategy and migration o Create digital campaigns o May be required to perform additional duties as assigned o Drive traffic to websites using several platforms including social media integration. o Continuously monitor industry trends, technologies, and standards and be able to research, recommend, and apply new technologies as they emerge. o Experience with integration of third-party secure online merchant sites or third-party online booking engines a plus. SKILL AND KNOWLEDGE REQUIREMENTS INCLUDE o Bachelor's degree or equivalent experience. o 5-7+ years web experience. o Familiar with Social Media profiles, SEO analytics and knowledge of web marketing o Demonstrated proficiency with web-related technologies such as HTML, XHTML, CSS, JavaScript,Dreamweaver, Photoshop, InDesign, ftp programs, and knowledge of database systems such as Structure Query Language (SQL). o Proficiency in MS Office products (Word, Excel, Publisher, Access) and pdf software. o Knowledgeable of various server functions/capabilities to ensure appropriate development of web pages. o Graphic design capability. o Demonstrated ability to work in a team environment. o Excellent interpersonal, written, and oral communication skills. o WordPress, Drupal, and Joomla experience preferred; general CMS templating and management required. Mobile and responsive experience. o Integration of hotel booking system with website o Good understanding of PHP especially in the context of CMS o Solid understanding of Google Adwords, Google Tag Manager and familiarity with Google Analytics required with the knowledge of Web standards and accessibility. o Experience with Adobe Creative Suite and Microsoft Office Suite. o Experience with online banner and Ad creation. o Familiarity with CRM and Marketing Automation tools. o Seasoned understanding of graphic creation, sizing and conversion; preference given to experience with color correction, typography, specs documentation and project management. o Strong proofing skills - Detail-oriented is a MUST! o Familiarity with hospitality industry operations a plus. Guest Services offers competitive pay and excellent benefits, including Paid Time Off and a generous 401(k) Match. Veterans, Minorities, People with Disabilities and Women especially encouraged to apply. Guest Services, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin,disability, or protected Veteran status..

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