Manager, Digital Social Media Analytics
Job DescriptionDesign, build and deliver measurement and reporting to demonstrate the impact of digital, CRM and social customer experiences across audiences (ie, consumers, physicians and/or payors).Position is part of a critical business transformation that will position company as a leader in the area of customer experiences. Individual has skills in designing measurement plans, defining data strategy and collaborating with cross functional teams to deliver insightful and actionable reporting and analytics in the area of digital/social media (TWTR, FB, LKND) and CRM.Key Responsibilities:Designs measurement plans for emerging tactics in order to align channel/program/campaign performance to business goals. Define key performance indicators for near term measurement. Collaborate with Oncology brand analytics/research teams to define market research needs, impact measurement approaches and define integration with brand marketing mix / ROI.Defines business requirements and data strategy for CRM/Digital/Social measures to meet the measurement plan and key performance indicators for new tactics. Work with the Customer Experience team, vendors and IT to secure data streams required to enable new tactic near term/impact measurements.Defines test and learn plans, and creates optimization recommendations for ongoing reporting and analytics. Set up the measurement plan to drive continuous improvement of the channel performance - to maximize business impact. Embody the spirit of closed loop marketing: aligning the right message to the right target audiences at the right time -- derive insights from the data and deliver recommendations on how to achieve maximum effectiveness of channel marketing investments.Partners with commercial capabilities, analytics and IT to integrate new measures into the broader MABI platforms for consolidated dashboards / visualization tools (1view).Develop the story being told with the data, map the business requirements for the underlying data required, and partner with commercial capabilities team on the end to end roadmap delivery of new KPIs into 1view.QualificationsBS Degree in Business, Marketing, Economics with concentration in marketing/sales/quantitative analysis preferred. (MS/MBA preferred)2-3 years of experience identifying and outlining key campaign metrics and building campaign proformas/measurement plans/marketing analytics.2-3 years demonstrated experience in analytics or execution of multi-channel marketing programs (online and offline media, CRM, Digital and Social/FB).Must have experience with building measurement plans, defining KPIs, and sourcing the data through external vendors and or IT, to deliver reporting and analytics.Must have influence skills: demonstrated experience in a matrixed environment. This role must have the ability to influence and manage projects with multiple stakeholder.Must have insights skills: ability to create insights /storytelling from the data.Advanced analytics/modeling and market research experience desired but not required.