Director of Marketing Strategy
Edelman Financial Services, one of the nation's largest and most well-known financial planning firms, is seeking a skilledDirector of Marketing Strategy for its Fairfax, VA office. The Director of Marketing Strategy is responsible for designing, planning and executing marketing programs across all channels, supporting prospect lead generation, client retention, and business development objectives. This role will work in partnership with other marketing leaders, sales and technology to achieve the desired growth and revenue targets. Reporting to the Chief Marketing Officer, the successful individual will be a key leader across the enterprise. Responsibilities: Build marketing programs to drive lead generation for prospective clients across mass, event, direct, and digital channels, supporting our super-regional strategy in 20 major marketsMass: Build audience and presence for The Ric Edelman Show (TRES) as a means to generate client leads and build the brand; drive additional experiments in radio and TV advertising, and other mass channelsEvent: Drive a successful seminar program to deliver high quality financial education, with emphasis on client lead generationDirect: Build new capabilities to leverage direct mail and other media to effectively target potential clients and drive responseDigital: Partner with the digital team to leverage digital media as a means to both drive response and enhance engagement with non-digital promotionPrint: Identify and develop high-quality print marketing opportunities to drive lead generationDevelop programs to deepen engagement with clients to drive retention and increase referralsDevelop B2B programs to attract new affinity partners in different verticals, build clientele for our financial wellness program, and enroll additional affiliated professionals in our networkArticulate the Edelman Financial Services value proposition, and develop action-oriented messaging that drives qualified response across promotional channelsIdentify and partner with third-party data providers to enrich our customer data for targeting purposesLead marketing research efforts to deepen our understanding of prospects and clients, their attitudes, preferences, and behaviorLead competitive intelligence efforts to better understand key players in our category, and other relevant trends that impact our businessCollaborate with the planning and finance teams to set, track, and meet our budgeted objectives for leads, revenue, and expensesBuild and lead a team of highly qualified, capable marketing leadersBe a key liaison with sales and technology to ensure marketing objectives are appropriately communicated, socialized, and understood Requirements: 4-year college degree (preferably in Marketing or Business)MBA preferred10+ years experience in channel marketing, preferably with a combination of B2C and B2B, with financial services experience desiredExperience in direct response marketingP&L and budget management experience preferredStrong background in analytics and metrics-driven thinkingStrong project management skillsAbility to supervise and manage outside consultants, vendors, and agenciesExperience with CRM and marketing automation technologyAbility to travel as necessary For more information:www.edelmanfinancial.com EOE. A comprehensive background check may be conducted on applicants for this position. Edelman Financial Services has an employment at-will policy.