Public Relations Manager

Walden University
Baltimore, MD
Apr 19, 2017
Apr 21, 2017
Full Time
Req Number 20559BR Job Title Public Relations Manager - Baltimore, MD City Baltimore Institution Walden University External Job Description The PR Manager for External Relations for Walden University will be a member of the External Relations and Public Policy (ER&PP) group within the Laureate Online division (Laureate Online). The ER&PP group is responsible for creating communication strategies with reputational impact in mind. The PR Manager for Walden University will:Generate opportunities for PR and media outreach for Walden University initiatives in domestic and international marketsUnderstand issues/crisis and develop and execute on targeted strategy, messaging and talking points for external and internal audiences with speed and focusDevelop and produce a wide range of communication materials for internal and external audiencesWork closely with the marketing, product and other cross-functional teams to provide strategic, consultative support for their efforts to promote programs and initiativesLeverage existing media relationships and cultivate new contacts within business and industry mediaCreate content through story compilation for PR, marketing, lead generation, social media, communications, etc. Requirements:The PR Manager will have at least 10 years of relevant PR agency, corporate or institutional experience with strong writing capabilities and excellent verbal communication skills. Candidates must demonstrate successful strategic public relations, communications and media relations capabilities. Candidate will also have experience with social media including writing and promoting blogs, and creating posts for Facebook, Twitter, etc. Candidates will hold at least a bachelor's degree in Communications, Public Relations, Journalism or a related relevant degree. Responsibilities:PR Manager will assist the Executive Director with proactive and reactive public relations and communications efforts. The PR Manager will:Work collaboratively with leadership and the Executive Director to represent the university and its position to external audiencesDevelop, integrate and implement a range of public relations activities relative to the strategic direction and position of the university and its leadershipDirect and collaborate with PR agency to ensure activities are aligned with strategic focusIdentify and execute strategic thought leadership opportunities supporting the mission and vision for the universityLead and support issues/crisis communications both proactively and reactively to manage reputational impactDraft press materials including press releases/advisories, media relations pitches, media backgrounders and contributed articlesHelp lead proactive media outreach efforts to traditional and nontraditional media outletsRespond to media inquiries and general inquiries from the public as necessarySupport social media efforts including drafting blog posts, sharing posts and PR materials with social media channels, identify blogs and other social media opportunities for PR External Requirements EDUCATION and/or EXPERIENCE:Minimum 10 year's experience in public and media relations required; international public and media relations experience a plusExperience with advising senior executives on crisis communications and reputation managementOutstanding writing and editing experience requiredExperience working with internet media, social networking, and viral media outletsPossess strong abilities in the areas of developing and executing communications programs and tacticsStrong presentation and meeting facilitation skillsStrong relationship building skillsA good listener, collaborator, and influencerHigh level of enthusiasm, functions well in a team-driven and highly dynamic environmentStrong organizational, prioritization and time management skillsHold at minimum a bachelor's degree in Communications, Public Relations, Journalism or a related relevant degree. Job Category Communications/ Public Relations State/Province/Region MD Country United States Position Type Staff Employment Type Regular Job Type Full Time

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