Email Marketing Channel Manager

RJM Technologies, Inc.
Washington, DC
Apr 19, 2017
Apr 21, 2017
Full Time
Our client, a major non-profit association, is looking for an Email Marketing Channel Manager to join their team for a long-term consulting assignment in their Washington, DC office. The Email Marketing Channel Manager will coordinate work among several Agencies of Record (AORs) and internal stakeholders for approximately 6,000 campaigns per year resulting in 1 billion emails sent. ResponsibilitiesManage the intake process for new email campaigns, to include gathering requirements, scheduling intake meetings with email vendor, and providing ongoing project updates to key stakeholders and business units. Assign email workflow tasks to the appropriate agencyManage the AOR deliverables and utilization per the AOR contracts, which includes tracking agency SLA performanceCoordinate agency relationship management such as weekly status meetings and quarterly business reviewsConduct ongoing assessment of agency performance including survey feedback from internal clients.Ensure AOR billing matches contract SLAs, and manage intra-company billing to internal business units; manage costs with the long-term goal of cost reduction.Execute against standardized email guidelines and templates for use across each of the agencies, ensuring an improved member experience, efficiencies and better control over the opt-out and unsubscribe processes.Improve the member experience through standardized branding, creative and implementation of best practices, including optimization for mobile readers.Coordinate Salesforce Marketing Cloud technical support and project/program approvals as needed between the AORs and internal Email Operations.Deliver ad hoc support, documentation, presentations and other materials as needed to support the Email Channel. Qualifications3+ years of experience managing a large, complex email marketing operationExperience managing one or more email marketing Agencies of RecordExperience with Salesforce Marketing Cloud automation and analytics softwareExperience utilizing Aprimo or other marketing workflow softwaresalesforce, exacttarget

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