SEO Marketing Manager
DLT Solutions is a leading public sector technology company representing some of the most recognized technology brands, and fastest emerging software companies. DLT's 25 year market leadership is demonstrated through the company's ranking as #39 on the 2016 CRN Solution Provider 500, #56 on the 2016 Washington Technology Top 100, and #140 on the 2016 Bloomberg BGOV 200. The Marketing Department is a two-time consecutive Oracle Markie Awards finalist, first in 2016 for Best Web or Commerce Experience and again 2017 for Account Based Marketing Team of the Year. We re focused on engaging public sector audiences through the dynamic and growing area of digital marketing. This is an opportunity to advance DLT s online presence and engagement through strategic projects, optimization tools, web content development and management. The digital marketing specialist works across the marketing team and other groups to support the DLT brand and partner co-marketing objectives. The digital marketing specialist is responsible for building awareness for DLT and generating leads through development and execution of innovative digital marketing strategies based on web analytics, testing, and optimization. The ideal candidate will have a deep understanding of technology and business challenges facing government agencies, and will be fluent in digital marketing, analytics and responsive web design. He/she owns the development and execution of marketing projects with the goal of optimizing demand through the DLT web site. Essential to this position are strong verbal and written communication skills, leadership and being highly collaborative across the organization. Develop, execute, measure, and continually refine the digital marketing and branding strategy for DLT. Lead projects to advance the web experience based on personas, personalization and optimization. Develop and communicate ideas for improving strategies, practices and approaches, and ensure the successful implementation of those ideas. Work with the team to produce and promote compelling marketing content (blogs, case studies, landing pages, videos, etc). Manage and update company website. Work with marketing operations to integrate marketing automation tools to enable personalized web experiences. Create and execute web testing program to meet lead generation and conversion goals. Monitor web analytics to understand web trends and improve the overall usage of the site through data-driven analyses and reporting. Other job-related duties as assigned. 5-7 years of marketing experience with at least 2 years of experience in digital marketing related role. Experience optimizing Web sites for branding and demand creation objectives Development of integrated marketing programs that combin inbound and outbound tactics 2-3 years experience with SEO/SEM Experience working with marketing automation tools like Eloqua. Experience with marketing and web data analysis to understand ROI and trends. Able to articulate IT solutions in a business-focused message and understand the needs of the target audiences. Experience with A/B, multivariate and usability testing Agency experience a plus Experience managing outside resources and agencies Familiar with Adobe Creative Suite (InDesign, Illustrator, Photoshop) Bachelor s degree in business or marketing Self-motivated, self starter with a track record for leading projects and campaigns. Strong verbal and written communication skills. Excellent people and relationship-building skills to interact with colleagues, cross-functional teams, and vendor partners. Strong problem solving and decision making skills. DLT is an Equal Opportunity Employer and treats all employees and applicants for employment without unlawful discrimination as to race, creed, color, national origin, sex, age, disability, marital status, sexual orientation or citizenship status in all employment decisions, including but not limited to recruitment hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, lay-off and termination, and all other terms and conditions of employment.