Influencer Marketing Manager

Armstrong Flooring
Lancaster, PA
Apr 18, 2017
Apr 21, 2017
Full Time
Influencer Marketing Manager Internal ID:--[[id]] Job:--Marketing Primary Location:--Lancaster,--Pennsylvania Other Locations:-- Employment Status:--Full-Time Travel:--15% Pay Grade:--12/13 Armstrong Flooring, Inc. (AFI) has a job for an Influencer Marketing Manager to be located in Lancaster, PA. The Influencer Marketing Manager will be responsible for developing the demand creation strategy and engagement roadmap for trade professionals and other key influencers who drive consumer (Residential) and End User (Commercial) specifications for AFI brands and product solutions. Additionally, the Influencer Marketing Manager will be responsible for defining the targeted influencer marketing strategy and steer its execution, including designing strategies and activation plans Key Responsibilities of the Influencer Marketing Manager: Owning the influencer engagement roadmap, collaborating with the various internal stakeholders in implementation and in driving work plans Developing a total understanding of target audiences and mindset modes Leveraging relationships with key stakeholders to ensure alignment with their strategies or objectives for achieving business success Researching products, develop unique strategies and build upon current strategies, identify new opportunities across touchpoints to meet/exceed objectives Functioning as the Bruce Brand Manager setting brand standards and defining brand persona, positioning and imagery Working closely with Channel Marketing Managers for Contractor / Builder / Property Management and Commercial, Brand Director and broader marketing and sales teams Executing high quality projects on-time and cost-effectively Analyzing performance metrics and tracking, proactively identifying actionable opportunities to boost penetration within target segments Keeping up-to-date with target audience preferences and recommend future improvements / activity Liaising with IT, marketing, sales, product and marketing teams to optimize target audience experience and ensure brand consistency and equity Developing strong, trusting relationships between internal stakeholders and external partners and agencies, providing leadership and support during strategy, ideation, and execution Required Qualifications for the Influencer Marketing Manager: Bachelor s Degree in Marketing, Advertising, Business, or other degree combined with relevant experience 5+ years of marketing experience Hands on experience with marketing tools and practices Excellent verbal and written communication skills with an ability to articulate complex topics simply and succinctly Strong relationship management, analytical, organizational and project management skills Strong influencing, collaboration & relationship building skills across the organization at all levels Demonstrate achievements with creatively solving business problems with simple, elegant process or technology solutions Has a passion for marketing, influencing behavior through marketing techniques, market and consumer trends, with an ability to implement proofs of concept or pilot trials Entrepreneurial attitude coupled with strong business acumen Project management skills with the ability to handle multiple projects within targeted deadlines Proficient user of MS Office--About the Location (Lancaster, PA):--Located in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, world class shopping, entertainment venues and restaurants. Click here to read stories about Armstrong Flooring employees and how they have found home in Lancaster County and surrounding areas.--Equal Opportunity Employer:--Armstrong Flooring is an Equal Opportunity Employer M/F/Disabled/Vets.--