SEO Strategist

Baltimore, MD
Apr 18, 2017
Apr 21, 2017
Accountant, IT
Full Time
The Role: We are currently seeking an SEO Strategist to create and execute organic search strategies for R2ia€ (TM) s clients. This is an exceptional opportunity to build your career in online marketing in an amazing agency environment.Who Are You: A rock star with at least 3+ year of hands-on experience in SEO, and an understanding of how search interacts with other marketing channels. You have an experienced portfolio and capabilities to increase organic visibility in nearly any vertical or geography. You can speak just as fluently about hreflang tags, robots.txt files, and canonical tags as you can about a holistic keyword strategy, content marketing, off-site citations, and inbound link profiles.At R2i, youa€ (TM) ll be responsible for setting the strategic direction of SEO for our clients as well as ongoing execution and implementation. To support you in this capacity, youa€ (TM) ll report to the Director of SEO and will work closely with account managers, other SEO specialists and strategists, clients, and other channel experts.ESSENTIAL FUNCTIONSAnalyze, develop and execute strategy as related to SEOPerform pre-launch and post-launch audits and QA for website redesigns and migrationsManage workflow process of SEO deliverables:Site audits and SEO strategiesKeyword researchOn-page optimizationLink growth strategyTechnical analysisCompetitive analysisReportingManage and communicate SEO as a business strategyManage day-to-day account activity and client deliverablesEducate clients and internally on best practices and overall education of SEOStay up to date and transfer knowledge of best practices and latest developments in SEOBe a self-starter and team playerWork with cross-functional teams to plan, implement and improve account performance aligned with client goals and initiativesProvide benchmark and tracking reports to Account Managers, Clients and Search Team on positions, traffic, conversions and other metricsDrive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performanceKNOWLEDGE, SKILLS, ABILITIES, AND EXPERIENCE4-year college degree or equivalent experience3+ years of experience executing organic search campaignsAdditional online marketing experience a plus (paid search, social, email, display)Experience with keyword research/data mining tools and competitive analysisPresentation capabilities and comfort meeting with clients in person and by phoneKnowledge of HTML a plusCSS, Java-script, Flash, AJAX and/or other technologies preferredKnowledge of Content Management Systems (DNN, Drupal, WordPress, Ektron) and their impacts to search preferredExperience with enterprise marketing cloud systems strongly preferred particularly Adobe and SitecoreUnderstanding web analytics software (Coremetrics, Omniture, Google Analytics)Understanding of SEO analytics software (BrightEdge, Conductor, Searchmetrics, Moz)Excellent knowledge of search engine criteria / algorithm updates (Panda, Penguin, Pigeon)Experience in MS Office suite (Word, Excel, PowerPoint)Exceptional analytics, project management skills, writing and organizational skillsAbility to communicate results to managementAbility to work in a fast paced environment.

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