Channel Marketing Manager (Distributor)

Armstrong Flooring
Lancaster, PA
Apr 18, 2017
Apr 21, 2017
Full Time
Channel Marketing Manager (Distributor) Internal ID:--[[id]] Job:--Marketing Primary Location:--Lancaster,--Pennsylvania Other Locations:-- Employment Status:--Full-Time Travel:--25% Pay Grade:--12/13 Armstrong Flooring, Inc. (AFI) has a job for a Channel Marketing Manager (Distributor) to be located in Lancaster, PA. The Channel Marketing Manager (Distributor) will be responsible for the management, execution and ROI of the Unite Program, channel strategy related to distributor loyalty programs, and defining and executing all product launches and go-to-market strategies and tactics to and through our distributor partners. Additionally, the Channel Marketing Manager (Distributor) will be responsible for strategic planning, program development and oversight/implementation of all marketing programs and product launches to and through distribution.--Key Responsibilities of the Channel Marketing Manager (Distributor): Executing product launches including strategic and tactical planning, communications, system development, product assortment plans Collaborating with distribution and AFI Sales and Product to develop distributor channel strategies and tactics. Execute those plans, projects, training and programs Participating in quarterly Territory Area Reviews to gather and disseminate information among Product Management, Channel Marketing, Marketing Activation & Insights, Brand Marketing, Innovation and Customer Service Providing fact-based product assortment decisions based on customer understanding, competitive positioning, industry trends, and data-driven regional, CBSA, and retailer-level insights Consulting on retailer product and sales training and certification programs as well as merchandising strategy, budget, pricelist, and order and shipping processes Managing the Unite Program including development, communication, execution and measurement. Consult on Unite funds, the customer engagement process, and implementation of Unite processes across websites Building, tracking and forecasting the Distributor Channel expense budget Supporting field events (trade shows, customer specific marketing meetings, etc.) relevant to our distributors and their key customers--Required Qualifications for the Channel Marketing Manager (Distributor): Bachelor's Degree 5+ years combined in a brand, category, channel, product management, and/or sales Detail and process oriented with strong business acumen and knowledge of key business measures--sales, gross margin, ROI, etc. Strong verbal and written communication skills with formal customer presentation experience and the ability to present internally up to the senior level Solid analytical skills and problem-solving ability Solid MS Office skills including Excel, Word and PowerPoint--About the Location (Lancaster, PA):--Located in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, world class shopping, entertainment venues and restaurants. Click here to read stories about Armstrong Flooring employees and how they have found home in Lancaster County and surrounding areas.--Equal Opportunity Employer:--Armstrong Flooring is an Equal Opportunity Employer M/F/Disabled/Vets.--