Marketing Specialist

Armstrong Flooring
Lancaster, PA
Apr 18, 2017
Apr 21, 2017
Accountant, IT
Full Time
Marketing Specialist-- Job:--Marketing Primary Location:--Lancaster,--Pennsylvania Other Locations:-- Employment Status:--Full-Time Travel:--10%--Armstrong Flooring, Inc. (AFI) has an exciting job opportunity for a Marketing Specialist at our corporate office in Lancaster, PA. As a Marketing Specialist, you will own a broad range of projects and programs to deploy advertising campaigns, launches, public relations, tradeshows and events, collateral, signage, and sales training tools.--Key Responsibilities of the Marketing Specialist: Work closely with brand marketing, product marketing, channel marketing, sales, legal and other key departments to support marketing initiatives, launches and campaigns, ensuring consistent brand presentation and messaging across all programs Create and manage the marketing launch schedule for marketing elements on assigned launches Maintain dashboard of projects, ROI and other metrics regarding project impacts Manage team processes such as intake and status of all projects, working with outside vendors and facilitating project workflow Create and manage the launch budget for all Marketing Plan elements on assigned launches Work with the Creative Services team to execute literature, banners, sample portfolios, merchandising, packaging, labels, and other marketing materials as defined by the Creative Brief and Marketing Plan Work with the Creative Services team to define and execute photography needs Communicate and execute sample and merchandising needs in collaboration with the Merchandising and Samples team Develop launch presentations in conjunction with brand, channel and product team members Work with the digital marketing team to deploy website updates, videos, SEO/SEM campaigns and social/blog posts Manage the implementation and distribution of communication tools to internal/external audiences Manage the inventory, review, updates and production of existing marketing materials Manage the payment process from purchase orders to goods receipt to ensure accuracy on monthly budget forecasting Manage and execute special events and tradeshows Support process improvement initiatives with the marketing function**As part of the interview process, candidates are asked to present a portfolio of previous marketing work --Required Qualifications for the Marketing Specialist: Bachelor's Degree in Marketing, Marketing Communications, Advertising or related field 5+ years of marketing experience Computer proficiency in MS Office (Word, Excel and PowerPoint) Strong communication skills, including the ability to write and edit marketing content Demonstrated ability to manage multiple projects on-time and within budget Ability to work effectively independently and collaboratively--Desired Qualifications for the Marketing Specialist: Agency experience Consumer brand marketing experience--Supervisory Responsibilities: None--Travel: Knowledge, Skills, & Abilities: Experience in multiple marketing communication functional areas Excellent project management and organization skills About the Location (Lancaster, PA)--Located in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, world class shopping, entertainment venues and restaurants. Click here to read stories about Armstrong Flooring--employees and how they have found home in Lancaster County and surrounding areas.--Why Armstrong Flooring?--With a heritage that began more than 150 years ago, Armstrong Flooring, Inc. is a global leader in the design and manufacture of flooring products--with a focus on innovation, design, and environmental sustainability. Based in Lancaster PA, Armstrong Flooring serves both the residential and commercial markets.--Benefits Package Standard benefit package offerings: Medical, dental, prescription drugs, life insurance Competitive 401(k) with company match Long term disability coverage Vacation and sick time Product discount programs.--Equal Opportunity Employer:--Armstrong Flooring is an Equal Opportunity Employer M/F/Disabled/Vets. Notice to Staffing Agencies, Placement Services, and Professional Recruiters--Armstrong Flooring, Inc. has an internal Staffing Department. Recruiters are hereby specifically directed NOT to contact Armstrong Flooring employees directly in an attempt to present candidates.--Armstrong Flooring will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Armstrong Flooring, including unsolicited resumes sent to an Armstrong Flooring mailing address, fax machine or email address, directly to Armstrong Flooring employees, or to Armstrong Flooring s resume database will be considered Armstrong Flooring property. Armstrong Flooring will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.--Armstrong Flooring--will consider any candidate for whom a Recruiter has submitted an unsolicited resume to have been referred by the Recruiter free of any charges or fees.--Armstrong Flooring will not pay a fee to any Recruiter that does not have a signed Armstrong Flooring contract in place specific to the position for which the resume was submitted. --Recruiting vendor agreements will only be valid if in writing and signed by Armstrong Flooring's Corporate Talent Acquisition Manager or his or her designee. No other Armstrong Flooring employee is authorized to bind Armstrong Flooring to any agreement regarding the placement of candidates by Recruiters. By submitting a candidate to Armstrong Flooring, recruiters agree to be bound and comply with this policy.