Marketing Manager

Carlisle Construction Materials
Carlisle, PA
Apr 13, 2017
Apr 27, 2017
Full Time
Carlisle Construction Materials, a worldwide leading diversified manufacturer of premium building products and related technology has an immediate opening for a Marketing Manager, based out of the Carlisle, PA location. The Marketing Manager will provide marketing leadership and directed creative focus with sales support to Versico and WeatherBond product lines. This position will manage the overall product offering and go to market strategy for the Versico and WeatherBond brands. Primary Job Responsibilities: Managing the various product lines, personnel, programs and incentives Manage customer facing product and marketing information for consistency and accuracy. Manager Marketing plans, sales incentive programs, advertising plans and programs, promotions and incentive plans/programs Budget Planning and expense management Product literature development and creation of marketing announcements and related literature as needed for sales/marketing support. Coordination and common goal setting with product management group Respond to customer requests and inquiries in a timely fashion New product development Conduct competitive analysis Joint sales/marketing initiatives with reps/distributions and contractors Manage and drive utilization of sales support tools and resources Manage Marketing Coordinator personnel Outside vendor management As required, make presentations to building owners, architects, consultants, specifiers, reps, distributors, contractors and company employees Work with the Carlisle Creative Services and product marketing as well as other departments to ensure the proper management and promotion of the Versico and WeatherBond brands Complete monthly and annual reports and correspondence as required Support the General Manager of Versico and National Sales Manager of WeatherBond as required. Travel to trade shows, customer events, and other events as needed Other duties as assignedMinimum Job Requirements: Bachelor's degree in Marketing or related field required; MBA preferred Minimum of 5 years of experience in the commercial roofing or related industry, with a preferred background in sales, marketing, and product development. Field application experience or technical inspection background is a plus. Strong communication skills, both verbal and written are required, along with strong computer knowledge The ability to work in a fast paced environment and be self-motivated is required. Overnight travel requirement: 25% Candidates must be authorized to work in the United States without sponsorship Carlisle Construction Materials offers a competitive benefits package which includes 401k, medical/dental/prescription drug, and life insurance, flex spending, educational assistance, holiday and vacation pay.