Marketing Writer/Analyst

Location
Alexandria, Virginia
Posted
Apr 11, 2017
Closes
Jun 30, 2017
Hours
Full Time
Marketing Writer/Analyst

The Motley Fool is an award-winning financial publisher with hundreds of thousands of members…. And it's a pretty great place to work as well (In fact, it's so great Glassdoor ranked us the best place to work in America).

We're proud to offer some of the best investing products investors can buy (ahem, our flagship service Stock Advisor is more than tripling the market).

And yet, even with an amazing company and products, convincing new members to secure their financial future and join The Motley Fool will always remain a challenge. Simply put, people's finances are a scary topic. It's easier to delay action than put a plan together today.

And that's where our “Marketing Writer/Analyst” role comes into play. The core duty of the job is creating new campaigns that catch investors' attention and convince them there's a specific reason that today is the day to join one of the Fool's investing services.

What kind of work can you expect from this job?

Across our team we work with nearly the entire business. Different projects you will be asked to work on in this role include:

Building Advertising Campaigns: Creating the content for advertisements across platforms like Facebook/Yahoo/Taboola/etc.Developing E-Mail Strategy: Work with our e-mail operations team to create content and content strategies for an e-mail list that reaches more than a million users.Creating Product Upgrade Promotions: Work on “upsell” campaigns that offer current members subscriptions to our higher-end services that offer features like portfolio construction. Launching New Products : Work with our product team on launching new products and design the campaigns and events to sell them.Product Onboarding and Retention: Our job doesn't end with the sale. You'll join a team that helps assist with a smooth transition from the promises we make in marketing to how they're delivered in our actual product.


Now, I imagine you might look at that list and spot some (or even all) of those tasks and think you've never done that kind of work or would be underqualified.

But, simply put… We expect that.

(Unlike most jobs, I won't even list specific “prior qualifications” or experience you'll need!)

The last time we posted this job we ended up hiring a Ph. D in philosophy and someone who'd worked on credit derivatives at an accounting firm.

And we expect to hire similarly diverse candidates today.

To explain why we hire this way - and what qualities are essential to succeed in this role -- I need to explain some (very short, I promise!) backstory on why we're even offering this job today…

My name's Eric Bleeker and I'm the hiring manager for this role. I started at The Motley Fool in a role very different than marketing - I came to the company as an equity analyst.

With no background in marketing whatsoever, I began asking why we marketed the way we did, and working with the marketing team to see if any of my ideas on how to market differently actually worked.

And over the years I became obsessed with marketing and the challenge it presented and built a team of employees who share in this passion.

Because this job requires a unique type of candidate that may very well only fit 1 in 100 applicants.

Simply put - the “skills” needed for this job are relatively easy to pick up and understand. I believe we can train new candidates in about six months.

Yet, what we can't teach is the enormous amounts of intellectual curiosity any candidate will need to take these skills and apply them to new, more successful campaigns.

Because marketing is the most open-ended challenge I've ever worked on. Our ads compete with millions of other advertisers for a single placement on a website...

If we're launching a new product, do you know our products and customers well enough to find the exact hook that will form the basis of a successful campaign?

If the market's in free-fall, what's a marketing campaign we can quickly stand up that will capture readers' attentions and give them a solution to their anxieties?

If we have customers that aren't engaging with our newsletter services, how do we design a campaign to see if they're interested in something more hands on like our Wealth Management products?

These are incredibly challenging topics.

They require a lot creativity…

They require a lot of hard work…

So, if the challenge of how you design marketing campaigns doesn't sound like a particularly compelling challenge to you, this likely isn't a role you'll succeed in.

But if this challenge does sound especially compelling to you …

The upside to all this is I believe this is the best role to launch a career at The Motley Fool. This role will teach you to understand our customers, how we market, our product suite, and our company's strategy.

Simply put, you'll have a hands-on role where you're working across The Motley Fool's entire business and there will be no shortage of areas you can impact within the company if you succeed in this role.

If you think you've got what it takes to make the cut, enter the gauntlet by applying below.

The Motley Fool Holdings, Inc., provides equal opportunity to all employees on the basis of individual performance and qualification without regard to race, sex, marital status, religion, color, age, national origin, non-job-related handicap or disability, sexual orientation, or other protected factor.

We should, however, make you aware that there is one notable exception to this policy. It is our strict and earnest intention — and the company's historical record will bear this out — we will never hire any of the following: robots, replicants, or morlocks. Now keep in mind we are well aware that all of the aforementioned have intentions of world domination in the future, but as of now we have no place for them at The Motley Fool … unless the year is 2122 and the revolution has already occurred. If that is the case we welcome our new robot, replicant, or morlock rulers!!! Perhaps we have said too much?