Card Business Analyst, Payment Products & Services

Tysons Corner , Virginia
Mar 10, 2017
Jul 03, 2017
Analyst, Business
Full Time

PenFed is hiring a Business Analyst, Payment Products & Services in Tysons, VA  .  The primary purpose of this job is to be responsible for direct data analytics required for the development of PenFed's Credit card new account acquisition targeting and existing account segmented offer strategy. This position will place particular emphasis on marketing analytics, direct data mining,  offer segmentation, model validation and performance assessment, financial analysis, and aggregation leveraging both internal and external sources. This position will be responsible for timely and accurate direct data and financial analytics required to provide strategic insights directed at increasing market share.


Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This is not intended to be an all-inclusive list of job duties and the position will perform other duties as assigned.

    Execute data programming necessary to complete analysis of profitable prospect segments by capturing credit cards behavioral/demographic attributes, credit risk criteria, and other internal and external data elements. Work closely with direct management in the holistic evaluation of strategies aimed at driving profitable cards portfolio growth. Work with management to develop the effective test and learn approach, design the appropriate marketing campaign test and offer plan that would significantly increase card usage across all phases of card holder lifecycle, including acquisition, usage, and retention. Develop sophiscated queries and work with vendors to capture data critical, identify card portfolio segments that are underperforming, develop analytics and execute opportunities to optimize marketable universe, offers, and/or campaign performance. Support credit card campaign performance evaluations across all existing and prospect cardholder touch-points, including direct mail, digital, mobile, call center, statements and branch channels. Evaluate and improve statistical models built by vendors and/or modeling team, develop independent scorecards used in credit card marketing analytics, including acquisition targeting, existing accounts spend engagement, account retention/closure, and risk adjusted pricing. Monitor performance of quantitative models and support independent model validation efforts in accordance with the model governance policy. Develop sophisticated financial analysis and profitability models to assess performance across credit card risk segments, vintages, and products. Work with direct management to build account/product level P&L to effectively manage the credit card portfolio’s growth and profitability. Interpret analytic findings and formulate recommendations to share with key decision makers. Clearly articulate findings and observations and make recommendations as appropriate. Work with Credit Risk, Finance and other business teams to ensure consistent and accurate reporting while minimizing redundancy. 

Education and Experience

Equivalent combination of education and experience is considered.

    Bachelor’s Degree in Economics, Finance, Statistics, Engineering or a related field is required. Master’s Degree in a quantitative or a related field is also required. Minimum of five (5) years of credit card or related consumer lending products acquisition experience required. Must also have experience in existing portfolio data analytics including but not limited to marketing analytics, statistical analysis, performance evaluation, and optimization, business and product development within a financial services environment is required. Hands-on skills in SAS, SQL, Tableau, Monarch, Excel, PowerPoint, and proficiency working with large dataset are required. Statistical analysis experience, including A/B testing, linear regression, and time series forecasting are required. Past experience in statistical model development, validation, evaluation, and performance monitoring is preferred. Knowledge and experience of segmentation, statistical procedures, predictive modeling, financial modeling and analytic tools are preferred. Expertise in data Warehouse and business intelligence associated tools are preferred. Proven project management skills.

Supervisory Responsibility

    This position will not supervise employees.

Licenses and Certifications

    There are no additional certifications required.

Work Environment

While performing the duties of this job, the employee is regularly exposed to an indoor office setting with moderate noise.


Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is required to meet the following physical demands:

Physical Demand






























Bending, Stretching or Reaching










Talking on the phone, person-to-person & in group





Hearing on the phone, person-to-person & in group





Vision for near, mid-range, far, peripheral, depth and color





Use of computer





Use of telephone





Use of office equipment





Pushing/pulling/lifting/ carrying from 5 to 50 lbs.







Limited travel to various worksites is required.

About Us

Founded in 1935, and still growing, we began as the War Department Federal Credit Union.  Today, PenFed is one of the country’s strongest and most stable financial institutions with over 1.5 million members and over $21 billion in assets.  We serve members in all 50 states and the District of Columbia, as well as on military bases in Guam, Puerto Rico and Okinawa. 

Our mission isn’t simply to help our members get by. We exist to help them realize every ounce of their potential. We exist to educate, and to encourage. We exist to usher their dreams into the land of reality.

We provide our employees with a lucrative benefits package including robust medical, dental and vision plan options, plenty of paid time off, 401k with employer match, on-site fitness facilities at our larger locations, and more.

PenFed is an Equal Opportunity Employer

PenFed will maintain and observe personnel policies which will prohibit discrimination or harassment against a person because of race, color, creed, age, sex, gender, religion, national origin, ancestry, genetic information, military or veteran status or obligation, the presence of a physical and/or mental disability and all other statuses protected by applicable state or local law in all recruiting, hiring, training, compensation, overtime, position classifications, work assignments, facilities, promotions, transfers, employee treatment, and in all other terms and conditions of employment.  PenFed will also prohibit retaliation against individuals for raising a complaint of discrimination or harassment or participating in an investigation of same.

PenFed will also reasonably accommodate qualified individuals with a disability so that they can apply for a job or perform the essential functions of a job unless doing so causes a direct threat to these individuals or others in the workplace and the threat cannot be eliminated by reasonable accommodation or if the accommodation creates an undue hardship to PenFed. Contact human resources (HR) with any questions or requests for accommodation at 703-838-1568.




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